IFB INDUSTRIES

COMPANY PROFILE

IFB Industries Limited originally known as Indian Fine Blanks Limited started their operations in India during 1974 in collaboration with Hienrich schemed AG of Switzerland. The product range includes Fine Blanked components, tools and related machine tools like Straighteners, Decoilers, Strip loaders and others.

The Engineering divisions are located at Kolkata & Bangalore. The Bangalore unit, apart from Fine Blanked components, manufactures motors for white goods as well as Automotive applications.

VISION :

IFB will be synonymous with innovation & Technology in its chosen fields of business activities. IFB will excel in Quality & Services to be in consonance with Global Standards.

MISSION:

Continuously maximizing company’s wealth by manufacturing and marketing best quality engineering products that go into daily life,

QUALITY POLICY:

To supply products that will consistently exceed customer’s expectations and to become a preferred supplier due to excellence in Quality and Service.

To maintain an environment that will foster teamwork and provide for 4 continuous improvement thereby achieving Total Quality in all activities of the organization.

HR POLICY:

Human Resource policies provide employees an environment of respect, integrity, achievement and fun for performing excellently, learning continuously and growing ambitiously along with the company in order to serve the customer and community.

ENVIRONMENTAL POLICY:

IFB shall adhere to the rules & principles with respect to environmental considerations when fulfilling its main objectives of developing, producing and selling products & systems, IFB shall implement its business decision in an Environmentally responsible and caring manner relative to its Employees, customers and Communities. Laws and directives from local government authorities shall be considered as minimum requirements. Environment activities of IFB shall be proactive and aimed at pollution prevention and continual improvement on environmental performance. Products & Manufacturing processes shall be energy efficient and their environmental impact shall be reduced without compromising the safe function of the product. IFB shall ensure that their employees are appropriately trained and motivated to apply this policy in the daily work in line with Environmental Management Programmed. Suppliers & subcontractors shall be influenced to apply the principles of this policy.

Consumer:

Traditionally the word “Customer was used to define people when the organization dealt with internally through the word customer is used as a single unit purely uses could be made between by individuals and groups of people involved in the decision making process. The term customer refers to the purchases of a product of service. They may or may not be the ultimate consumer where as the term consumer refers to the land user of a product or service. They may or may not be the customer.

Satisfaction:

Satisfaction is the process by which an individual selects organizes and interprets information inputs to create a meaningful picture of the world. The key to understanding satisfaction is to recognize that it is a unique interpretation of the situation. Buying behaviour is the decision process acts of people involved in buying and using products. Consumer buying behaviour refers to the buying behaviour of the ultimate consumer. A firm needs to analyse buying behaviour for:

Buyer reactions to a firms marketing strategy has a great impact on the firm success.

The marketing concept stresses that a firm should create a marketing mix that satisfied customers, therefore need to analyze the what, where, when and how consumers buy.

Washing Machine:

Washing machines in India are divided into two broud segments-semi automatic machines form around 75-80% of total washing machines market. The fully automatic machines was not very popular mainly is the earlier years due to the high price differential between the two. In addition to this just as we save above the washing machine per se. is not popular as a television or a refrigerator. Thus most of the buyers have preferred to make smaller in this product category. However, with the washing machine becoming a widely accepted consumer durable and the price of the fully automatic machines in slowly picking up. Moreover, the replacement buyers who already have a semi-automatic washing machine are the ones who prefer the fully automatic washing machine.

72% of the dealers interviewed, witnessed on increasing preference towards fully automatic washing machine. It is established that by 2005 the share of fully automatic machines will be 70%.

There are two models of washing machines front loading and top loading. Top loading convenience and safety. Front loading model has not picked up at all in India. In the survey conducted, all the respondents cited top loading as the preferred model.

This industry come into existence in 1900’s pure Indian washing machine company is TVS afterwards it is amalgamated with other foreign company.

Indian growing economy provides large market to white goods industry MNC have more scope to grave.

Origin of the product:

Dryers exists before the washing machine came into existence. The washing machine and dryers are not sold in pairs until 20^th Century.

The earliest dryers were invested in the 1800s. They were basically just metal drums with holes in them. The user would rotate them by a stick, over fire. This is similar to the may modern clothes dryers work today.

Product Profile:

Front load washing machine reflecting the company’s commitment to energy efficient appliances. The range of from load washing machines use 30% less electricity, 40% less water and around half the detergent of top load washing machines of equal capacity ensuring both a clean and green wash.

It gives simple instructions like “drop detergent close lid and relax”. The current version speaks with a “warm female voice” in both English and Hindi. It can also tell you if an error has been made you saying things like “Place close the lid”.

The latest attempt by appliance makers is add high tech features i.e., user a micro-computer to since the upright of the wash load, and automatically decides the best wash program required water level and wash time.

Product Feature:

All variety washing machines are available in market like front loading. Top loading, Automatic machines and also talky machines,

Washing machines are available in every capacity for example 5 kg, 7 kg and up to 9 kg.

Some of the machines have Bio Magic filter.

Transparent window is available is few machines.

On new machines vibrator protection feature is available.

Memory backup wash program is new feature in washing machines.

Heater for Hot wash 5 step water temperature control is one of most important feature.

Soak function is also available for soaking the clothes.

Overload protection system is one of the feature of washing machine

Delicate clothes against high water temperature in hot wash our clothes are protected.

Temperature is set higher than the recommended level, is automatically set’s in to the level recommended for the cycle.

Some of the machines are equipped with foam control function.

Spin speed wash in washing machines it means setting the speed of rinse for hard cloths high speed and for delicate clothes low speed.