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Sunday, January 16, 2011

ECO FRIENDLY YO BIKES

Introduction of Eco Friendly YO Bike :
The face of auto industry that was redefined four-stroke engine technology is all set to see dawn of a new era in two-wheeler industry. It’s not petrol or any other fuel, but its electricity that have initiated a revolution in two wheeler industry in India.

Indian two-wheeler industry has embraced the new concept of electric Bikes and scooters that are very popular mode of personal transport in the developed countries like America, Japan and china with the rising cost of fuel at international and national level, increasing levels of pollution and congestion in transport system specially in urban areas, higher running and maintenance cost of vehicle, the electrically bright future in area of personal transportation.

Electric two wheeler industry in India is developing at rapid speed. As electric bikes/scooters light in weight, trendy, efficient & eco-friendly are becoming potent alternative to the conventional two wheelers.

Company Advertising system :
Company manuals or handouts.
Concerned text books in show rooms.
Through Internet.

COMPANY PROFILE
Electrotherm India Ltd., the promoter of the YObykes in India, is the leader in metallurgical equipment field. Established in 1982, Electro herm has built a wide range of Electric Furnaces and revolutionized Steel Making, Melting and Refining in India. A ‘Solution Driven Company’, it has successfully installed over 1300 furnaces around the world and is known for its product quality and excellent customer service. Backed by outstanding innovators and technocrats, the company maintained excellence and proficiency in the fields of Electrical Technology and Electronics. This expertise of Hi-Tech Electronics forms the basis of YObIkes. Electrotherm was the first company to launch electric two-wheeler in India under the brand name YO Bikes six years ago.

Electrotherm (Overview)
ELECTROTHERM (INDIA) LTD., is a trusted name in foundry and steel industry for providing unmatched technological leadership for nearly two decades. It caters to Ferrous & Non-Ferrous foundries and metal melting industry by manufacturing Medium Frequency Induction Melting Furnaces, Metal Refining Konverter, Induction Ladle Refining Furnace, Induction Heating/Hardening Equipments, Submerged Arc Furnace & a host of allied products.

Electrotherm has achieved market leadership in its core products because of excellence and dedication towards continuous improvement. Today Electrotherm has a clientele of over 1500 installations.

Exports:
Electrotherm has exported its products to Bangladesh, Ethiopia, Ghana, Greece, Kenya, Mauritius, Myanmar, Pakistan, Senegal, Sri Lanka, South Africa, Tanzania, Zimbabwe, The Middle East and some other East African Countries Electrotherm is distinguished by the given to prompt after sales service.

Electrotherm's operations:
Operations are spread over 30 locations with 6 Regional Offices and Representation at Bangladesh, China, Egypt, Malaysia, Pakistan, Russia, South Africa, and Turkey.

Electrotherm's strong sales and service network throughout India is manned by Metallurgical, Electrical & Electronics Engineers who are always on toes day in and day out to offer best in terms of application engineering & in time service to its customers. Sales professionals are right there at the doorstep to offer best solution to any customized needs.

Today, over 12 Million Tons of steel is being produced per year on Electrotherm furnaces. Out of India’s stainless steel production of 1.2 MT/ annum, about 0.35 million tones/ annum is manufactured on Electrotherm equipment.

ELECTROTHERM currently has 3 divisions offering different products and services:
Metallurgical Equipment Division

Manufacturing Medium Frequency Induction Melting Furnaces, Metal Refining Konverter, Induction Ladle Refining Furnace, Induction Heating/Hardening Equipments, Submerged Arc Furnace & a host of allied products.

Steel Division
It will be manufacturing 2, 00,000 T / annum steel and 70,000 T/ annum Cast Iron with the latest technologies.

Auto Division (Indus Elec-Trans)
It will be manufacturing electric vehicles and hybrid electric vehicles. Currently producing hi-tech electric two wheelers, YObykes. Development of Electric three wheelers, four wheelers and hybrid electric low floor buses are on anvil for future.

About Indus
Indus Elec-trans, a division of Electrotherm (ET), is formed to manufacture electric vehicles and hybrid electric vehicles. Its vision is to offer an efficient, economical and eco friendly future to the Indian transportation. This new Auto division will cater to the common man's need for both individual and mass transportation. Fuelled by Innovation, INDUS will strive to provide the futuristic driving solutions through unconventional, environment friendly, innovative yet reliable technology and enduring products.

Based upon innovative, novel ideas and best quality practices, INDUS has bought a revolutionary change in Indian Automobile Market. The expertise in power electronics and electrical technology has lead Electrotherm into this motoring venture. Electrotherm’s excellent practice for customer care has continued to be the backbone. However, the biggest strength lies in the visionary people who have given Electrotherm the international repute for the futuristic products.

Currently- INDUS has commenced manufacture of hi-tech electric two wheelers, YO bykes at the state-of-the-art plant at Kutch in Gujarat. Development of Electric three wheelers, four wheelers and hybrid electric low floor buses are on anvil for future.


The Company:
Engineering Future
Founded in 1983, Electrotherm is a passionate company having interests primarily in engineering and beYOnd. With innovation in product line, timely implementation and able leadership of technocrat Mr. Mukesh Bandore.

The company is today amongst the foremost steel and engineering companies of the world. Electrotherm has its network at as many as 27 places in India and also in Africa, Bangladesh, China, Iran, Malaysia, Pakistan, South Africa, Turkey, Russia and other CIS countries.

Engineering
Electrotherm's full-fledged state-of-the-art manufacturing and testing facilities are spread over an expansive area of 90,000 square meters at Palodia on the outskirts of Ahmedabad.

Its ISO 9001:2000 certified plant is well-equipped with assembly shops boasting the latest CNC machines and a host of special-purpose machines for better precision and better quality of the products. It manufactures induction furnaces, ladle refining furnaces, metal refining converters, induction heating and Hardening equipments. Electrotherm is one and only Indian player to offer turnkey services for setting up medium-sized steel plants. Electrotherm is the only company in India manufacturing melting equipments as per European standards and equipments are being supplied with CE certificates.

Stainless Steel
Electrotherm started to offer custom-built melting solution to the Indian Steel Industry in 1983. Since then, there was no looking back. There is a separate line for Alloy Steel and Stainless Steel making through Metal Refining Konverter (AOD). They also have Rolling Mills for TMT bars and structural sections. There are two Sponge Iron Kilns and a 30 MW power plant.

Electric Vehicles:
Electrotherm has extended its business and made a smooth transition from a metallurgical solution provider to an electric vehicle manufacturer. They have made imission to provide futuristic vehicles which are not only economical but also eco-friendly and at the same time inexpensive to acquire and easy to operate. That’s exactly what YO-bykes brand of electric vehicle is all about. Needless to say, YO-bykes was a runaway success all over the country and also won the covetous ‘2007 Overdrive Automotive Product of the Year’ award.

Human Resources:
Electrotherm, believe that employees are key contributors for business success. Prime focus is on attracting and retaining the best talent in the industry by offering excellent working environment and competitive compensation packages.

Today, the Electrotherm team consists of pool of hard-working professionals - Mechanical Engineers, Electrical/Electronic Engineers, Metallurgical Engineers, Industrial Engineers and Skilled Workmen. What is even more remarkable is that Electrotherm employs the highest number of Metallurgical Engineers compared to any other Metallurgical equipment manufacturer in India. Last year alone, they added 263 more teammatesNonetheless, Electrotherm always looking for Graduate/Post Graduate Engineers & Management students from premier institutes of India. With such a high-profile team, Electrotherm is confident of offering better productivity and value-added products to its customers.

Story of Performance:
Before Electrotherm was a company, it was a dream. This dream came true in 1983 with passion, persistence and performance of promoters. The mission was simple: to serve Indian Steel Industry by providing cutting-edge technology and pass on the benefits to the customers.

The Company ventured into manufacturing of equipments for melting metals at a time when capability of multinationals was accepted as a norm in India. Soon, Electrotherm envisioned the gap in technology and took upon them the task of indigenous development of Medium Frequency Induction Melting Furnace at a time when these furnaces were imported into India at exorbitant prices.

But after Electrotherm’s inception, multinationals were compelled to open local assembly shops and offer reasonable terms and better services. The result was more convenience for the customers. Today, approximately over 15 million MT of steel is melted in India on Electrotherm furnaces. Electrotherm also has the distinction of manufacturing 3T to 25T Medium Frequency Induction Melting Furnaces for first time in the country.

PRODUCT PROFILE
The electrotherm launched YO bike in 2006, today YO bike is India’s largest selling two wheeler brand within a short span since its launch, electrotherm has successfully developed largest sales & customer service network of more than 200 YO world (Sales, Service, and spares facility).

In the very 1st year of its launch YO bikes was awarded as “Automotive Product of the year 2007” by OVEDRIVE (India) a leading automobile magazine. Indus is a division of electrotherm Ltd., which produces electric and hybrid electric two wheelers.

YO bikes are battery operated, economical & Zero pollution. These are based on electrical technology where the rechargeable battery replaces the conventional engine. YO bikes can be changed as easily as a mobile phone wherever electric power connection is available. Once fully charged YO bikes can travel up to 75 kms in one charge depending upon on the load, speed & road conditions for a fractional cost of just Rs.50 YO bikes can run for 500 kms. This means forever freedom from expensive petrol.

Unlike petrol two wheelers, the eco-friendly YO bikes don’t add to your city’s air pollution and noise pollution. This is because YO bikes are battery operated zero emission vehicles (ZEV’s) which prevent hare to the environment and make the earth a better place to live in.
Bikes from Indus – a division of electrotherm.
YO Spin
YO Smart
YO Speed
YO tuff
YO Trust
YO Teen


YO Spin:
YO Spin (250W BHP @ RPM) Running silently & smoothly on electricity, YO spin is a bike from Indus, which costs around Rs. 24,6,000. YO spin are available in 4 Colours.

YO Smart:
YO Smart runs on electrically charged batteries is smart futuristic electronic technology. A showroom prince ranging from around Rs.27.000 to around Rs. 29.000 inclusive of all charges like insurance octori etc., For YO Smart RTO registration is not necessary.

YO Speed:
YO Speed manufactured by Indus, is India’s first electric vehicle approved by ARAI in 750 w category the cast of bike is around Rs. 35,000 to Rs.40,500 depending upon dealer’s location including all ancillary charges.
Indus two wheelers may be just what the lower middle class Indian consumer needs where there are no petrol pumps to be found, but you can still find electric power. Indus lightweight no pollution vehicles with their floristic outlooks are helping Indus to build it niche in India. Slowly but surely of “Society of Indian Automobile manufacturers”.

Why YO Bike?
Every body may question them selves why to purchase YO bike, here’s the answer for your question. You need to purchase YO bike because of the following un-avoidable advantages.
Economic crisis:
As we all know there is economic crisis in the economy in such a situation part of petrol/fuel may still make a country weak, by use of YO bike which you on electricity. We can avoid import of petrol to some extent and it can be a measure for solving economic crisis.
Ozone layer:
By use of electric YO bike we can protect our ozone layer as there went be any air pollution in cities i.e., emission of carbon dioxide and Nitrogen.
Eco-friendly:
YO bikes are eco-friendly no air pollution & no sound pollution one can walk in garden and feel the fresh air and enjoy happily.
No Fire hazards:
YO bike is safer than petrol vehicle due to the absence of any inflammable material.

Analysis and interpretation of data is carried out on the basis of field survey by structured questionnaire and personal interactions with respondents which shown below in detail with the help of table and graphs.

Sex: It is one of the important factors which distinguish the interest of the male are 42% and female is 58% in Gulbarga Karnataka State.

FOR BIKE :
The major study of this bike.
Majority of the buyers of YO bike are females, because this vehicle is mainly designed for ladies.
YO bike owners belong to the age group of below 30 years (66%) which means, it suits for Young and middle age group people.
It is found that most of the people are college going students and working women’s.
It is found that majority of People have YO smart, one of the model of YO bike.
The people collected the information, about the vehicle through friends and relatives.
It is found that, the majority of peoples are influenced by its eco-friendly nature, as it is free from pollution.
Peoples have purchased the bike from the Dealer, as there are no sub-dealers.
Peoples feel that the cost of the bike is reasonable and it can be purchased by any income group.
It is found that the vehicle is new to the Gulbarga city, as the maximum respondents bike are 6 months to 1 year old.
The vehicle run on power of maximum peoples charge their vehicle 3 to 5 hours per day which run upto 30 Km.
It is found that peoples are comfortable with YO bike compared to other bikes. (Patrolled).
Peoples have no dislikes in their bike, as they found it to be of ultimate comfort.
Peoples have got 2 to 3 free services and paid services are also charged very less.
Demonstration is a very good mode for advertisement of the vehicle.
Very much satisfied with the vehicle as it is better than any other.
Ranked their vehicle as excellent vehicle.

SUGGESTIONS ABOUT VEHICLE :
The life of the battery should be increased.
The company must provide more number of service centers.
The charging centers to be introduced as done for petrol bikes by providing petrol bunks.
The company must provide speedometer to YO SMART.
The dikki space to be increased in YO SMART
The company should bring a continuous innovations in their product for retention of customer.
The company must extend the charging wire of YO speed.

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