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About Aditya Birla Group Profile
A US $ 30 billion corporation, the Aditya Birla Group is in the league of Fortune 500. It is anchored by an extra ordinary force of 130600 employees, belonging to 40 different nationalities. In the year 2009, the group was ranked among the top six great places for leaders in the Asia-Pacific region, in a study conducted by Hewitt Associates, RBL Group and Fortune magazine. In
Over 60 per cent of the Group’s revenues flow from its overseas operations. The Group operates in 27 countries –
Globally the Aditya Birla Group
A metals powerhouse, among the world’s most cost-efficient aluminium and copper producers. Hindalco-Novelis is the largest aluminum rolling company. It is one of the three biggest producers of primary aluminum in
No.1 in viscose staple fibre
The fourth largest producer of insulators
The fourth largest producer of carbon black
The fifth largest producer of acrylic fibre
The eighth-largest cement producer.
Among the best energy efficient fertilizer plants
In
One of the leading cement producers
The top fashion (branded apparel) and lifestyle player
The second largest producer of viscose filament yarn
The second largest in the chlor-alkali sector
Among the top four mobile telephony companies
Among top 10 Indian BPO companies by revenue size
A leading player in life insurance and asset management
Among the top three supermarket chains in the retail business.
Rock solid in fundamentals, the Adity Birla Group nurtures a culture where success does not come in the way of the need to keep learning afresh, to keep experimenting.
Beyond Business:
Transcending business for over 50 years now, the Group has been and continues to be involved in meaningful welfare-driven initiatives that distinctly impact the quality of life of the weaker sections of society in
In
The Group runs 42 schools, which provide quality education to over 45000 children in
The Group transcends the conventional barriers of business and reaches out to the marginalized because of its conviction of bringing in a more equitable society.
Management Systems Policy
The company is committed to manufacture and supply clinker and cement of consistent quality to our customers for their total satisfaction by implementation of Management Systems of Quality, Environment, Energy, Occupational Health & Safety and Ethical Considerations in all our manufacturing processes through:
Effective operational management by carrying out timely technology up gradations, innovations and optimum utilization of resources with the involvement of all employees to attain cost competitiveness.
Commitment to comply with requirements of all applicable International Management System standards and other Regulatory/Legislative requirements.
Continual improvement in the effectiveness of all management system standards related to quality, Environment, Energy, Occupational Health & Safety and Social performance by setting-up appropriate objectives.
Continual improvement in plant work environment by prevention of pollution and elimination of all hazards and associated risks through preventive and corrective actions.
Continuous employee development and upliftment of surrounding community to improve their satisfaction.
Vision
To be a premium global conglomerate with a clear focus on each business.
To delivery superior value to our customers, shareholders, employees and society at large.
Values
Integrity
Commitment
Passion
Seamlessness
Speed
Cement:
Grasim ventured into cement production in the mid 1980s setting up its first cement plant at Jawad in Madhya Pradesh and since then it has grown to become a leading cement player in
As a part of the restructuring process, the cement business has been consolidated with its subsidiary Ultra Tech Cement Limited. In the first phase, Grasim’s cement business was demerged into Samruddhi Cement Limited, a subsidiary of Grasim. In the second phase, Samruddhi Cement Limited has been amalgamated with Ultra Tech Cement Limited w.e.f. 1 July 2010. the merger has created the largest cement company in
Grasim’s cement operations, through its subsidiary Ultratech, span the length and breadth of
All the plants are located close to sizeable limestone mines and are fully automated to ensure consistent quality. All units use state-of-the-art equipment and technology and are certified with ISO 9001 for quality systems and ISO are certified with ISO 9001 for quality systems and ISO 14001 for environment management systems.
Ultra Tech is a voluntary member of Cement Sustainability Initiative (CSI), which is the apex for the cement industry globally to establish common measures, share best practices and exchange data relating to environment impact.
Location of Units
Ultra Tech 51.90 million tpa
Grey Cement:
Composite Plants:
Awarpur (Maharashtra), Hirmi (Chattisgarh), Jafrabad (Gujarat), Jawad (Madhya Pradesh), Kolputi (Rajasthan), Kovaya (Gujarat), Malkhed (Karnataka), Rawan (Chattisgarh), Reddipalayam (Tamil Nadu), Shambhupura (Rajasthan), Tadpatri (Andhra Pradesh).
Ready-Mix Concrete (74 Plants) 9.9 million cubic metres
White Cement: 560000 tpa
Kharia, Khangar
Strong and Sturdy Aditya Birla Group
Ultra Tech Cement Limited has an annual capacity of 52 million tones. It manufactures and markets Ordinary Portland Cement, Portland Blast Furnace Slag Cement and Portland Pozzalana Cement It also manufactures ready mix concrete (RMC).
The company has 11 integrated plants, one white cement plant, one clinkerisation plant in UAE, 15 grinding units – 11 in India, 2 in UAE, one in Bahrain and Bangladesh each and five terminals – four in India and one in Sri Lanka.
Ultra Tech Cement is the country’s largest exporter of cement clinker. The export markets span countries around the Indian Ocean, Africa, Europe and the
Ultra Tech’s subsidiaries are Dakshin Cements Limited, Harish Cements Limited, Ultra Tech Ceylinco (P) Limited and Ultra Tech Cement Middle East Investments Limited.
Details of Ultra Tech’s Production capacities
| Sl. No. | Location of Units | Name of Plants |
| 1. | Composite Plants | |
| | Tadipatri (Andra Pradesh) | APCW |
| | Hirmi (Chattisgarh) | HCW |
| | Jafrabad ( | JFD |
| | Kovaya ( | GCW |
| | Awarpur ( | ACW |
| | Reddipalyam (Tamil Nadu) | RDCW |
| | Adityapuram (Rajasthan) | AC |
| | Neemuch (Madhya Pradesh) | VC |
| | Rawan (Chattisgarh) | RWCW |
| | Malkhed (Karnataka) | RC |
| | Kotputli (Rajasthan) | KCW |
| 2. | Grinding Units | |
| | Magdalla ( | MGD |
| | Ginigera (Karnataka) | GICW |
| | Ratnagiri ( | RTN |
| | Jharsuguda (Orissa) | JCW |
| | Arakkonam (Tamil Nadu) | ARCW |
| | | WBCW |
| | Hotgi ( | HOCW |
| | Bathinda ( | BCW |
| | Panipat (Haryana) | PCW |
| | | ALCW |
| | Dadri (Uttar Pradesh) | DCW |
| | | |
| | | |
| | | |
| | | |
| 3. | White Cement | 0.6 million tpa |
| | Kharia Khangar (Rajasthan) | BW |
| 4. | Clinker Plant | |
| | Ras Al Khaimah, UAE | RAK |
| 5. | Bulk terminals | |
| | Knave Mumbai ( | |
| | Mangalore (Karnataka) | |
| | Shankarpally (Andra Pradesh) | |
| | Dodaballpur (Karnataka) | |
| | | |
| 6. | Ready-Mix Concrete Plants (73) | 9.5 million cubic mtr |
Social Projects of Aditya Birla Group
Our Vision
“To actively contribute to the social and economic development of the communities in which we operate. In so doing, build a better, sustainable way of life for the weaker sections of society and raise and country’s human development Index”.
Our Strategy
Our projects are carried out under the aegis of the “Aditya Birla Centre for Community Initiatives and Rural Development”, led by Mrs. Rajashree Cement Works Birla. The Centre provides the strategic direction, and the thrust areas for our work ensuring performance management as well.
Our focus is on the all-round development of the communities around our plants located mostly in distant rural areas and tribal belts. All our Group companies – Grasim, Hindalco, Aditya Birla Nuvo and UltraTech have Rural Development Cells which are the implementation bodies.
Projects are planned after a participatory need assessment of the communities around the plants. Each project has a one year and a three year rolling plan, with milestones and measurable targets. The objectives is to phase out our presence over a period of time and hand over the reins of further development to the people. This also enables us to widen our reach. Along with internal performance assessment mechanisms, our projects are audited by reputed external agencies, who measure it on qualitative and quantitative parameters, helping us gauge the effectiveness and providing excellent inputs.
Our partners in development are government bodies, district authorities, village panchayats and the end beneficiaries – the villagers. The Government has, in their 5-year plans. Special funds earmarked for human development and we recourse to many of these. At the same time, we network and collaborate with life-minded bilateral and unilateral agencies to share ideas, draw from each other’s experiences, and ensure that efforts are not duplicated. At another level, this provides a platform for advocacy. Some of the agencies we have collaborated with are UNFPA, SIFSA, CARE India, Habitat for humanity international, UNICEF and the World Bank.
Our Focus Areas
Our rural development activities span five key areas and our single minded goal here is to help build model villages that can stand on their own feet. Our focus areas are healthcare, education, sustainable livelihood, infrastructure and espousing social causes.
Education, Balwadis (pre-school), Adult education, Non-formal education, Continuing education, Scholarships for girls, merit and technical education.
Health and Family Welfare:
Mobile clinics – doctors visit once a week medical camps – general and issue – based health training and awareness.
Sanitation – toilets, training, smokeless chullahs, biogas safe drinking water mother and child health reproductive health awareness building.
Sustainable Development and livelihood and agriculture and watershed development.
Self-Help Groups
SGSY – dairy, readymade garments, jute project, basket making, aggarbati making, bee keeping durrie making, check dam irrigation, Land development soil and water conservation pasture development social forestry/ plantation activities/ nursery horticulture farmer training.
Infrastructure development
Roads, dams, community, canters, houses culverts, electricity, health canters water channels schools.
Social Causes:
Widow/ dowry-less mass marriages
Women empowerment
Awareness drives on knowledge attitude and practices.
Rajashree Cement Works Vision
Our vision is to be a must leader cement big & recognized as to benchmark for:
Customerisation
Quality of consistency
Product range
Cost competitiveness
Employee empowerment
Human Resource Vision
The Aditya Birla Group to be known as a people sensitive, achievement focused and development oriented organization & the human resource function as the most business friendly service function”.
Human Resource Philosophy
Allocating & talent now become the single document force & big. Big must nourish customer & shareholders but they must also embrace an asset that can easily wall out the door.
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