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Thursday, August 11, 2011

ABOUT SONY COMPANY

COMPANY PROFILE SONY
Sony’s humble beginning started in Japan in 1946 from the sheer determination and hard work of two bright and enterprising young men. Both Masaru Ibuka and Akio Morita joined hands in making their dream of a successful global company a reality. Learn more about who we are and what we do in this section.

Sony’s Story:
It was in 1946 that Masaru Ibuka and Akio Morita together with a small team of passionate and committed group of employees started to build “tokyo Tsushin Kenkyujo” (Totsuko), or “Tokyo telecommunications research insituted” to the billion dollar global conglomerate that it is today.

Product Milestones:
Sony is one of the World’s manufacturers for consumer electronics and broadcast & professional products. Established for more half a decade, Sony is known for it innovative and high quality products. This section brings you through Sony products from its establishment till now.

Overview:
Sony India a leader in the consumer electronics brand in the country, aims to make a difference to people’s lifestyles and offer them new dimensions of enjoyment.

Company Outline:
Sony Corporation, Japan, established its India operations in November 1994, focusing on the sales and marketing of Sony products in the country.

Location:
Sony has expanded its operation in 21 Branches for Sales & Marketing to provide services all over India. Its expected to grow further in near future.

Our founders in the early Years:
It was in 1946 that Masaru Ibuka and Akio Morita together with a small team of passionate and committed group of employees started to build “Tokyo Tsushin Kenkyujo” (Totsuko), or “Tokyo Telecommunications Research Institute” to the billion dollar global conglomerate that it is today. The main objective of the company was to design and create innovative products which would benefit the people.

The Electric Rice Cooker:
From early attempts at creating products like the rice-cooker to the later success of creating Japan’s first magnetic recorder, the innovative company went on to create other hit products which won the company widespread recognition and international acclaim as a truly global company known for its quality and innovative products. significant product milestones included Japan’s first transistor radio (1955), Trinitron colour television (1968), Walkman personal stereo (1979), Handycam Videocamera (1989), PlayStation (1994), Blu-ray Disc recorder (2003) and Play Station 3 (2006).

Sony Employees in 1956:
The company name of Sony was created by combining two words of “Sonus” and Sonny”. The word “Sonus” in Latin represent words like sound and sonic. The other word “Sonny” means little son. Used in combination, Sony is supposed to represent a very small group of young people who have the energy and passion towards unlimited creations and innovative ideas. With the far-sight of expanding worldwide, it was in 1958 that the company formally adopted “Sony Corporation” as its corporate name. Easy to pronounce and read in any language, the name Sony, which has a lively ring to it, fits comfortably with the spirit of freedom and open mindedness.

One of the most recognized brand names in the world today, Sony Corporation, Japan, established its India operations in November 1994, focusing on the sales and marketing of Sony products in the country. In a span of 15 years Sony products in the country. In a span of 15 years Sony India has exemplified the quest for excellence in the world of digital life style becoming the country’s foremost consumer electronics brand. With relentless commitment to quality.

Consistent dedication to customer satisfaction and unparalleled standards of service, Sony India is recognized as a benchmark for new age technology, superior quality, digital concepts and personalized service that has ensured loyal customers and nationwide acclaim in the industry.

With brands names such as BRAVIA, XPLOD, Sony hi-fi, Handycam, Cyber-shot, VAIO, Walkman, Memory stick, PlayStation. Sony has established it self as a value leader across its various product categories of Audio/Visual Entertainment products, Information and Communications, recording Media, Business and Professional products.

In India, Sony has its footprint across all major towns and cities through a distribution network comprising of over 4000 dealers and distributors, 240 exclusive Sony outlets and 19 direct branch locations. Manned by customer friendly and informed sales persons, Sony’s exclusive stores ‘Sony Center’ are fast becoming the most visible face of the company in India.

Sony India also has a strong service presence across the country with 20 company owned and 190 authorized service centers. A distinctive feature of Sony’s service is its highly motivated and well-trained staff that provided the kind of attentive and sensitive service that is rare today.

Sony is committed to ensuring that both the products and the marketing activities employed truly make a difference to people’s lifestyles and offer them new dimensions of enjoyment.

Company Outline:
Company :
Sony India Pvt., Ltd.
Managing Director : Mr.Masaru Tamagawa
Date of Establishment : 17th November, 1994.
Location : A-31, Mohan Co-operative Industrial Estate, Mathura Road, New Delhi.
Staff Strength : 728
Share Capital : Rs.550 Million
Share Holding : 100% subsidiary of Sony Corporation, Japan.

Branch Offices :
Delhi, Haryana, Mumbai, Bangalore, Chennai, Kolkatta, Hyderabad, Vijayawadas, Jaipur, Chandigarh, Lucknow, Pune, Ahmedabad, Indore, Cochin, Coimbattore, Ghaziabad, Guwahati, Mangalore and Ranchi.


Business Activities :
Marketing, Sales and After-sales Service of electronic products & software exports Products: Televisions, Hi-fi Audios, Home Theater systems and DVD players, Personal Audio (CD/Cassette Radio Players and Walkman), Audio video Accessories, Car Audio Visual Systems, Notebooks, gaming Consoles, Camcorders and Digital Still Cameras, Digital Imaging Accessory Batteries, Chargers, Microphone, Photo Printers). Mobile Phones, Recording Mediea.

Sony in India:
Sony in India has exemplified the quest for excellence in the world of digital lifestyle becoming the country foremost consumer electronics brand with relentless commitment to quality consistent dedication to customer satisfaction and unparallel standards of service, Sony in India is recognized as a benchmark for new age technology, superior quality concepts and personalized service that has ensured loyal customers and nationwide acclaim in the industry.

Sony is not new to India whether it was television or the walkman a Sony always remained in the wish list of India, the love for the Sony brand culminated in a new set up a 10% subsidiary called Sony India on 16 January 1995. The company has evolved into a luminous brand with a unique selling proposition technology innovation and premium quality in the field of hi-tech entertainment. Today a part from the being personal favorites of millions, Sony is also preferred choice for professional requirements.

Sony in India focused towards making a difference in the lifestyles in the India and up new entertainment in the country. Sony in India remains committed towards offering new technology, new models and digital concepts, while working in hand with Indian industry, their consistent commitment towards service has brought the company quite close to the Indian customers. (these informations are as per under the year-2004)

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