ABOUT NOKIA

With number of cell phones touching a million, Indians are networked into new life style. The cellphone has become an angel to everyone. Gulbarga contains a good number of teachers, engineers, doctors, chartered accountants, lawyers, businessmen’s, agricultural persons and students from various parts of India, who should be interested in mobiles. Peoples from all these categories are using Nokia handsets. At this time it is vital to know the customer satisfaction, because customers satisfaction and customers focus are so critical to competitiveness. Now the Nokia facing tough competition from the other mobile service companies like L.G., Reliance, Sony Ericsson, Samsung. As a result of globalization, many foreign companies are also investing in this sector to improve its services and earn maximum profit.

HISTORICAL BACKGRNOUND OF NOKIA

In 1865, an engineer named Fredrik Idestam established a wood- pulp mill and started manufacturing paper in southern Finland near the banks of a river .Those were the days when there was a strong demand for paper in the industry, the company's sales achieved its high-stakes and Nokia grew faster and faster . The Nokia exported paper to Russia first and then to the United Kingdom and France. The Nokia factory employed a fairly large workforce and a small community grew around it. In southern Finland a community called Nokia still exists on the riverbank of Emakoski

Finnish Rubber works, a manufacturer of Rubber goods, impressed with the hydroelectricity produced by the Nokia wood- pulp (from rover Emakoski), merged up and started selling goods under the brand name on Nokia. After World War II, it acquired a major part of the Finnish cable works shares. The Finnish Cable Works had grown quickly due to the increasing need for power transmission and telegraph and telephone networks in the World war II. Gradually the ownership of the Rubber works and the Cable Works companies consolidated. In 1967, all the 3 companies merged-up to form the Nokia Group. The Electronics Department generated 3% of the Group's net sales and provided work for 460 people in 1967, when the Nokia Group was formed

In the beginning of 1970, the telephone exchanges consisted of electro-mechanical analog switches. Soon Nokia successfully developed the digital switch (Nokia DX 200) thereby replacing the prior electro mechanical analog switch. The Nokia DX 200 was embedded with high- level computer language as well as Intel microprocessors which in turn allowed computer - controlled telephone exchanges to be on the top and which is till date the basis for Nokia's network infrastructure.

Introduction of mobile network began enabling the Nokia production to invent the Nordic Mobile Telephony (NMT), the world's very first multinational cellular network in 1981. The NMT was later on introduced in other countries. Very soon Global system for Mobile Communication (GSM), a digital mobile telephony, was launched and Nokia started the development of GSM Phones. Beginning of the 1990 brought about an economic recession in Finland. (Rumour has it that Nokia was offered to the Swedish telecom company. Ericson during the time which was refused) Due to this Nokia increased its sale of GSM phones that was enormous. This was the main reason for Nokia to not only be one of the largest but also the most important companies in Finland. As per the sources, in August 1997, Nokia supplied GSM systems to 59 operators in 31 countries

Slowly and steadily, Nokia became a large television manufacturer and also the largest information technology company in the Nordic countries. During the economic recession the Nokia was committed to telecommunications. The 2100 series of the production was so successful that inspite of its goal to sell 500,000 units, it marvelously sold 20 million. Presently, Nokia is the number 1 production in digital technologies, it invests 8.5% of net sales in research and development. Also has its annual Nokia Game.

In the year of1981 the world's first international cellular mobile telephone network opened in Scandinavia with Nokia introducing the first car phones for the network.

In the year 1991 Nokia introduced world’s first genuine GSM call made using Radiolinja’s network supplied by Nokia (with Nokia car phone)

In the year 1992 Nokia 100 series, the first family of hand portable phones for all analog networks, Nokia 6050 car phone the first GSM car phones. Nokia 6000 the first TDMA phones.

In the year 1994 the Nokia 2100 series, the first digital hand portable phones supporting data, fax and the short message service. Nokia 2110 introduces the iconic ‘Grand valse ‘monophonic ring tone. In the year 1996 the Nokia 9000 communicator, the first all- in-one phone, fax, calendar, e-mail and internet in hand portable size.

In the year 1997 the Nokia 8110i the first mobile phone with a dynamic menu supporting Smart Messaging. The Nokia 3810, the first mobile phone specially designed for Asian consumers, with a large full- graphics display and Asian language interfaces. The Nokia Cellular Card Phone, a PC card with a built-in GSM phone. For voice and data communications in a notebook PC and in integrated solutions. The Nokia 2180, the first dual-mode CDMA phone with a CDMA chip set developed by Nokia. In the year 1998 the Nokia 5100 series, the first mobile phones with user-changeable covers. The Nokia 9110 Communicator, the first hand-held mobile terminal supporting wireless imaging.

In the year 1999 the Nokia 6185, the first tri-mode/ dual band CDMA phone. The Nokia 7110, the first mobile phone complaint with the wireless application protocol 1.1, for access to mobile internet services such as banking e-mail and news. The Nokia 7110, the first phone with predictive text input (T9). The Nokia 8210, the first phone designed and launched in cooperation with the fashion industry.

In the year 2000, the Nokia 6210, the first GSM product in the world to receive certification with the fashion industry. The Nokia 3310, the first mobile phone with a unique chat function, which allows the user to have a conversation, similar to the chat services on the Internet, with the other party by using short messages.

In the year 2001, The Nokia makes the world’s first 3G WCDMA voice call voice call on commercial 3GPP system. The Nokia 8310, Nokia’s first GPRS phone. The Nokia 8310 brings FM radio to the Nokia product range. The Nokia THR850, the world’s first TETRA terminal with WAP functionality. The Nokia 7650, Nokia’s first imaging phone with an Integrated camera (VGA). The Nokia 7650, Nokia’s first MMS phone.

In the year 2002, the Nokia 6340, the world’s first dual-band/tri-mode GAIT (GSM ANSI Interoperability Team) compliant handset.

The Most Successful Handsets in Nokia

Nokia 1100

Nokia 1600

Nokia 2626

Nokia 2310

Nokia 6233

Nokia 1208

Nokia 3110

Nokia 6220

Nokia 6300

Nokia N95

Nokia 6030

Nokia 1650

Nokia 1200

Nokia 1220

Nokia N72

Nokia 5300

Nokia 6060 Flap Model

N71, N51, Now a days newly introduced C2600 duel sim handset.

My Suggestions for Nokia :

The following suggestions are offered by me to improve the performance of Nokia company from that Sales will be increase automatically no need for publications.

To provide more options in the handsets.

The Nokia handset should provide maximum volume.

Provide FM facility even for low price Nokia handsets.

Improve the GPR Service and interest facility.

Provide the antivirus software for all handsets.

Customer care office should be near and easy to contact.

Improve the quality of repair service.

Re-open once again old module sets like 1100.

Try to make advertisements in such a way that reaches to lay man.

If possible reduce the price of Nokia handsets.

1650 Nokia handset keypad should be standardized.

Improve the battery strength.

Provide faster feedback to customer when they give a complaint.

Virus problem should be removed.

The style of Nokia handsets have to change.

Screen quality must be improved.

To improve service to rural areas.

Provide good knowledge about new technology to customers when introduced by the company.

WIFI Connectivity’s etc.

If you are decided to purchase a new handset duel sim or single sim. My personally advice is go with nokia handsets.