About Vijay Karnataka News Paper

Overview

Press is the fourth estate the other three being the legislative, executive and the judiciary. It owes its emergence following long struggle between the disputes and people for establishment of democracy and representative institutions, The press is supposed to play crucial role of a watchdog to see that, the foreside in situation functions fairly with in the constitution of framework and serve the people of whose they were created. The moment press ceases to perform this function, it shows its credibility

India, a land of kings and emperors in the past were ruled by the (Kings) in the absence of widespread education & means of communication, transport. The message of the rulers had to reach every nook and corner in their vast territory, but there was no press or newspaper then. Ashoka, the great Indian emperor had devised his own means of communication. He used to publish the imperial edicts on rocks and stone pillars. The news of the day was published in small pictures drawn on the walls of temples with ink or color. Which could be removed easily, Even the moral code was proclaimed through art of the monarch to his loving people.

The establishment of The Moghul Empire in India ushered in awareness in the field of journalism. The Moghu rule organized Communication in written newspapers of kind in circulation.  Aurangzeh, one of the last great Moghul emperors had to rule over and administers a vast territory. His army was supplied with news by their authorities.  The Moghul emperors had an efficient system of information officers.  They had maintained a bureau of intelligence in every provincial capital. News writers were appointed there to inform the News to the provincial people.

ORIGIN OF NE WSPA PER

The history of newspapers is an often-dramatic chapter of the human experience going back some five centuries. in Renaissance Europe handwritten newsletters circulated privately among merchants, passing along information about everything from wars and economic conditions to social customs and “human interest” features. The first printed forerunners of the newspaper appeared in Germany in the late 1400’s in the form of news pamphlets or broadsides, often highly sensationalized in content. Some of the most famous of these report the atrocities against Germans in Transylvania perpetrated by a sadistic veovod (in German language) named Vlad Tsepes Drakul (in German language), who became the Count Dracula of later folklore.

In the English-speaking world, the earliest predecessors of the newspaper were carantos (in German language), small news pamphlets produced only when some even worthy of’ notice occurred. The first successfully punished title was the weekly news of 1622.  It was followed in the 1640’s and 1650’s by a excess of different titles in the similar news book news book format.  The first newspaper in English was the London Gazette of 1666.  For a generation it was the only officially sanctioned it was the only officially sanctioned newspaper, though many periodical tiles were in print by the century’s end.

Major Lines of Development

The two major developments in the history of world press have the struggle for control between Government and press in every country, from the beginning to the present and the growth of mass circulation resulting from technological advances. At the beginning the idea of the press did not exist. Government everywhere saw the newspaper as an instrument to be used in their own interests, an idea that persists in much of the world today.

Press of India

The credit for bringing out the first full fledged printed newspaper in India goes to James Augustus Hicky. The first issue appeared on January 29, 1 780 in Calcutta, bearing the title “The Bengal Gazette” or “The Calcutta General Advertiser”

But before Hicky started his newspaper an attempt was made by William Bolts, a censured servant of the East India Company, Who had registered earlier to start a newspaper to ive expressions to the difference existing between the opposing groups in the East India Company. But Bolts attempt to start a newspaper was put down. Bengal Gazette was also called the Flicky s Gazette.

When Hicky started his newspaper he announced his motives, “1 have no particular passion for the printing of newspaper, I have no propensity, I was not breed to unoriginal life of hard work, yet 1 take pleasure in enslave my body in order to purchase freedom for my mind and soul”.

Hicky’s first issue cared out news but not fresh and up to date like the newspaper of today. The news bites were called from the old European newspapers. In those days of difficult transportation, foreign newspaper usually took months to reach Indian shore subsequent issue of the Bengal Gazette enliven the readers with comments on people’s domestic affairs, a species of service, which kept society gossiping. Hicky announced the policies of his paper and declared that this was a “weekly political and commercial paper open to all parties, put influence by none”.

This paper was primal one from the point of view of contents, printing and publication.  But it has the significance of a historical newspaper with this first newspaper in India started the era of Indian Journalism, which has developed as the agency for the saving of democracy in the country today.

After the independence many favorable factors resulted in the growth of Indian press. News papers were given importance as the strongest media of communication. But the real importance was given to the press by the government in 1 953 by establishing “The Indian press commission under the president ship of justice “Rajyadhyaksha”. He improved the Conditions of the news paper in all areas and treated press as an independent unit from the government, which is free to express the needs and desires of people.

Now, press in India is of high quality, it is satisfying its lakhs of readers through providing information across the globe about a11 aspects. It is doing a service, which is apart of democracy. The first Indian language news paper was” DIGDARSHAN” in Bengali from Calcutta in the year 1818. “MANGALORE SAMACHAR” was the first Kannada daily newspaper from Mangalore.

News paper provide information about current affairs, sports and Entertainment, political and Economical stability, Technology and market charges, environmental and Geographical variations of a region or a country or of globe.

         

News papers today have become an unavoidable aspect of human’s life. At present there are many daily newspapers among them the top 10 newspapers in India are mentioned below.

Why Organization study is needed?

• To understand each individual employers who are working.
• To improve the different departments in the company( HR, Marketing and Finance etc.)
• To maintain the policies, rules and regulation of the company. 10 study both internal and external customers.
• To fulfill the requirements of employers and peoples.
• To maintain the company objectives, Vision and goals.
• To serve for the society and humanity.
• To develop new strategies and policies according to changing world.
• To understand overall structure of organization.

Every Organization has three levels, as shown in the diagram.

Organization Capture

Industrial / Company Profile:

It’s not very often that we see successful launches in a matured or dormant market. But one such successful ‘launch was seen in the Karnataka print market. And that was for Vijay Karnataka, the No.1 Kannada News paper.

Vijay Karnataka started and launched on Oct l4” 1999 in Bangalore by Sri. Vijay Sankeshwar who is successfully running a Mega transport company called Vijayanand Road lines (V.R.L)

Now this industry is take over by the “The Times Group”

The 2^nd edition started in the month of December 1 999 at Hubli.  After this success they started new edition in different part of Karnataka. They are

Gulharga, Mangalore, Shirnoga, Mysore. Gangavati, Bagalkot, Chitradurga and Hassan. Now total it has 1 0 editions.

In these editions more than 500 employees working in different depart me lit.

Bennett, Coleman and Co. Ltd.

THE TIMES GROUP BRIEF HISTOR

1838: The first edition appears on November 3, 1838, known as The Bombay Times and Journal of Commerce. The newspaper is published twice a week under editor J.E. Brennan. It is basically a city paper reflecting the interest of Bombay’s business community.

The Times of India is published by the media group Ben net, Coleman & Co. Ltd. This company, along with its other group companies, known as The Times Group, also publishes The Economic Times, Mimbai Mirror, the Navbharat Times (a Hindi-language daily broadsheet), the Mahai-ashtra Times ( a Marathi-language daily broadsheet).

Type: Private

Founded: Mumbai, India (1838)

I-lead Quarter’s: New Delhi

Key People: Indu Jam

        Sameer Jam

        Vineet Jam

Industry: Broadcasting, Publishing, Media, Internet, Entertainment

Products: Films, Television, Magazines, New papers, Books, Websites.

Revenue: $700 million USD (Aug 2007)

Employees: More than 7,000

THE TIMES GROUP is one of the largest media services conglomerates in India. It is headed by brothers Samir and Vineet Jam of the Sahu Janin family. It reaches out from:

• 11 publishing centers 15 printing centers
• 55 sales offices
• Over 7000 employees
• 5 dailies including two of the largest in the country with approx 4.3 million copies circulated daily
• 2 lead magazines
• 29 niche magazines
• Reaching 2468 cities and towns
• Turnover in excess of USD 700 million

2007:

The Times Group:

• Acquired Vijay Karnataka no.I Kannada daily news paper its another milestone.
• Launch of Bangalore Mirror - English Daily news paper.

2008:

• Launch of Simply MarryZine.com
• Launch of the Times of India, Chennai Edition
• Launch of Pune Mirror
• Acquisition Virgin Radio in the UK

This is all about brief history of The Times Group.

Vijay Karnataka, whose marketing, circultion and editorial tactics (including to the extent of having the designation Executive Managing Editor) was modeled on The Times Group was a quick, unsurprising and maybe even deserving success.

As a savvy businessman, he merely saw an opening in the kind of Kannada journalism it was getting through Praja Vani, Kannada Prabha and Samyuktha Karnataka, and got in-and got lucky.

Therefore, they say, with the media market red hot just now, especially in crowded Bangalore, with buyers willing to give him more than twice the money he has pumped into the three papers over the last five-plus years, he sees a golden opportunity to take his cash and leave.

We are thus committed to “going local” and further developing strong regional identities so as to provide the best possible value to our new readership and advertiser base.”

A BIRD’S EYE ON VIJAY KARNATAKA

Vijay Karnataka is a popular Kannada daily newspaper, started first time in Bangalore city in the year 1999. It was started by Shri. Vijaya Sankeshwar in 1999. Vijaya Sankeshwar is a Chairman of Vijayand Road Lines as well as Anand Sankeshwar printers, and publisher. In the year 1999 Vijaya Karnataka’s first edition in Bangalore now it is having total 10 editions. In the year 1999 its second edition in 1-lubli. Due to the increased demand, it also started new editions in Gulbarga, Mangalore, Shimoga, Mysore, Gangavati, Bagalkot, Chitradurga and Hassan. Increase in Readership has been lead to increase in its circulation.

Bangalore edition is the only edition which is providing Daily Kannada news paper in all color pages to its readers.

Gulbarga Unit:

The branch of a main unit is located in the Gulbarga City. This unit covers two directions namely Gulbarga Bidar and Border areas of other states like Maharashtra and Andrapradesh.

In the Gulbarga City Vijay Karnataka was started in 21st April in the year 2000, Vijay Karnataka is managed by the resident editor Vadiraj Vyasmudra. Its printing press is established in Kapnoor Industrial area adjacent to Gulbarga City. It is just 5 km away from the Office. As per ABC (Audit Bureau Circulation) Certificate. Vijay Karnataka is the No. 1 Newspaper.

In 10 editions name Bangalore, Hubli, Gulbarga, Mangalore, Gangavati, Mysore, Shimoga, Chitradurga, Bagalkot and Hassan, totally more than 500 employees are working in different department always readers require good printing, quality photos, latest information, educative news, entertainment news and many things Vijay Karnataka has new and advanced printing and paper cutting machines in all its 10 editions. Along with machines power supply is one of the important factor for printing the Newspaper. Therefore in case of shortage of power supply they use generator for printing the newspaper.

Marketing of Vijay Karnataka

Vijay Karnataka has adopted the following marketing tools for entering the market. These are the tools undertaken by Vijay Karnataka to promote its circulation. It entered in to a competitive market with strong competition. Therefore it was necessary for Vijay Karnataka to undertake some attracting marketing tools.

They are as follows:

• Commission to agents. Separate Booklets
• Separate Booklets
• Lower price
• Transportation facility to agents
• Promotional tools to agents

1.       Commission to agent:

Vijay Karnataka is paying more commission to their agents. The role of agents in the circulation of newspaper is very important so it is necessary to attract the agents. Vijay Karnataka declares higher rate of commission for attracting the agents and in result more numbers of agents are attracted toward Vijay Karnataka newspaper. Those agents who started their agency with 10-15 copies. Now their work is running by more than thousand copies.

2.       Separate Supplementary:

At the time of Vijay Karnataka entered the market it published separate books along with main newspaper. This promotional tool helped Vijay Karnataka in attracting large number of readers. By this tools reader are benefited by separate books because, readers are getting newspaper along with separate Booklets for Rs.200.. But the actual cost of the Vijay Karnataka for this tool is nearly Rs.8.00 to 10.00 for each copy along with separate booklet.  They are giving supplements along with main paper.

3.       Lower Price:

The price of Vijay Karnataka newspaper is very low compared to other newspapers. In beginning it entered in the readers market its cost was only Rs.2 and with this cost readers were benefited by the newspaper as well as extra booklets. It has reduced It’s price 0.50 paisa but due to the cost of production, they further raised its price by 0.50 paisa. Current price Rs.3.00 daily, Rs.3.50 on Friday mid Sunday.

4.       Transportation facility to agents:

Vijay Karnataka is providing the transportation facility to agents, For circulation of newspaper. it is promotional tool allowed for agents to attracting more number of agents.

5.       Vijay Karnataka and ABC Organization:

Vijay Karnataka which has got as India’s No.1: Kannada daily newspaper, has made another great achievement i.e. it crossed more then 5,71,684 (Jan to june2007) of circulation. In Karnataka among all newspaper. Vijay Karnataka is standing first in circulation of paper.

Audit Bureau of circulation (ABC) is an organization which certifies the number of circulation of newspaper by conducting detailed survey. This organization conducted a survey of all newspaper and it declared that Vijay Karnataka has got highest circulation of newspaper when compared to other newspaper.

For the period of July 2001 to Dec 2001 when ABC conducted first survey. Vijay Karnataka got first rank in circulation with standing 3,79,946, or circulation recently, once again ABC conducted the survey for the period of Jan to June 2007 to June at that time also Vijay Karnataka got first rank in circulation with standing 5,71,684.  It is one of the great achievements made by \/ijay Karnataka newspaper. As per present ABC report Vijay Karnataka is having 6,24,000 circulation Capacity.

Vijay Karnataka Gulbarga Unit Profile:

After great success in Bangalore and Hubli they started new edition at Culbarga on 21st April 2000. This edition covers Gulbarga, Bidar in Karnataka and Solapur in Maharashtra.

By starting new edition in Gulbarga the company got opportunity to become No.1 in daily news Paper. Here their main competitors are Samyukta Karnataka, Prajavani, but by providing quality paper, quality columns, quality news, latest news items, good transportation facility to reach time to readers Vijay Karnataka bagged the first place.

In Gulbarga edition direct employees are 80 and indirect employees are more than 500 including press. Total in Gulbarga edition 7 departments full fledge working.

Now this news paper is also available in “Online” to read the day- to-day news. Website address is: www.vijayakarnatakapaper.com.

Total area of printing is given below:

33cm in the width

52cm in the height

SUPPLEMENTS

Every day in each page Vijay Karnataka is giving a more than 10 columns which is very helpful for the people not for economically but mentally. it builds the people metal ability.

This is plus point of the Vijay Karnataka to attract the people towards it. Other papers are not have this type of facility.

Its Providing different supplement, they are

Monday                  -       

Tuesday                 -        Mahila Vijay and Aarogya Vijay

Wednesday             -        Krushi Vijay and Vanijya Vijay

Thursday                -        -        Udyoga Vijay

Friday                              -        -        Cini Vijay

Saturday                -        -       

Sunday                   -        Sapthahika Vijay and Putani Vijay

Everyday last page of the newspaper is about sports news.

Monday --     ---

Tuesday – Mahila Vijay:

The supplement is related to women’s health arid women’s achievement in the life. It helps to motivate the women’s and build there confidence and make them equal to men.

This supplement is also include the stories of successful women’s and also provides the information about how to cook healthy food in the house.

Aarogy Vijay:

This supplement is related to health improvement. It improves the people awareness about the various diseases. It gives the knowledge about how to maintain health and how to be healthy.

Wednesday — Krushi Vi jay:

This supplement is related to Agriculture. It helps the people to improve their knowledge about the agriculture.

It gives the information about new methods and technologies in the agricultural field and how to make use of those methods in the agriculture and how to get more benefit. It also gives the reasons for various problems which are faced by the agricultures.

Vanijya Vijay:

This supplement is related to business/commerce, It gives the in formation about the share market.

Thursday – Udyog Vijay

The main aim of this supplement is to minimize unemployment. It helps the educated but employed people. It gives the information about the vacancy and job opportunities in the different field. It is very useful for many people in getting the job.

Friday — Cini Vijay:

This supplement is related to the movies. It gives the information about the movies, actors and actress. It also give the information about the lifestyle of the actors and actresses and new released movies.

Saturday:

Jotish Vijay column.

Sunday-Sapthahika Vijay:

This supplement is related to cultural, literature and children. It give the knowledge about yoga, which is very helpful for the aged people to maintain their health.

Putani Vijay:

It contains children’s stories, games and drawing etc.

OBJECTIVES OF THE COMPANY

The main objectives of company:

Ø    To provide the information of day today events and incidents etc to every people and every corner.

Ø    To provide the good quality Paper at reasonable price. i.e. the company started with cover price of Rs. 1 .50 paisa it is a great history created by Vijay Karnataka in News Paper Industry.

Ø    To circulate the Paper at the right time.

Ø    In democratic country everyone people has the right to know the activities like political, social etc. They provide real facts without hesitation. Giving real fact is another main objective.

Ø    To achieve the great success in News Paper Industry.

Product:

Under Vijay Karnataka: News Papers

Under The Times Group: Television, Magazines, Films, Books and Websites.

Customers:

In the Papers Industry we can’t classify the particular customer because the person who has the ability and petitions to read the news paper will become customer of the company.

And the business peoples are also the main customers of the company. The company will get more revenue from these people by advertising their products, services and their show rooms, etc.

organization structure

Organization of Vijay Karnataka consists of? departments namely,

• Editorial Department
• Circulation Department
• Advertisement or Response Department
• Finance Department
• Computer Department
• Production Department
• Business and Commercial Department (B & C)

*        Data used and its source: To make a organization study at Vijay Karnataka, different forms of data has been used, they are:

a)      Computer Department:

Data has been collected from the Vijay Karnataka’s Computer Department which maintains all the important information regarding Sales, profit, production and marketing.

b)      Questionnaire Technique:

The simple and best method to collect data is to get feedback from the readers. Here care should be taken that survey should include all age peoples.

c) Internet:

The data has been collected through Internet i.e. past records, graphs, history and growth etc.

These are the different forms of sources.

Tools used for data analysis:

To analyze the data different tools are available and has been used they are

1) Diagrams

2) Graphs

Graphs of frequency distribution:

A frequency distribution can be presented graphically in any of the following ways:

• Histogram
• Frequency polygon
• Smoothed frequency curve, and
• ‘Ogives’ or cumulative frequency curves.

Histogram:

Out of several methods of presenting a frequency distribution graphically histogram is the most popular and widely used in practice. A Histogram is a set of vertical bars whose areas are proportional to the frequencies represented.

Channel of Distribution:

Through Agents, Hackers and readers

In news paper industry interacting with end users directly is not possible because the subscribers have scattered in every corner of the nation. So they have agent, through these agents they reach the customers.

One specialty of Vijay Karnataka is any condition they reaches the paper to every customer at right time without fail. This quality also helps the company to increase their Production. Today in Gulbarga, Bidar and Parts of Solapur District we will not found no one rural area missing the Viay Karnataka.

Unit Department

v  Editorial Department:  This is main department of a company, headed by resident editor Mr. Vadiraj Vyasamudra in editorial department there are totally 11 member employees were working, 6 sub editors, 1 chief reporter, 2 reporters, 1 proof leader and 1 photographer.  The main function of the this department is collecting the information and giving it to its readers.

Structure of Editorial Department

Resident Editorial

Chief reporter

Chief reporter

Reporter

Sub Editor

Prof Readers

D.T.P Operators

The following are the functions of the editorial department

1.       The reporters collecting the news from different places.

2.       The sub editors write the articles and other reports proof reader check all the items

3.       Attending all life meeting and conferences

4.       Collection of news with related photos

5.       Immediate coverage of news

6.       Stringers will work on sending rural news in rural places on incentive basis.  But they are not employee.

Circulation Department (Results and Marketing Dept)

This is department which circulates the news paper in respective places. This department has got 1 deputy manager Mr. Ashok Kumar patil there are 2 executives and 12 DTP operator.

For smooth circulation of the newspaper availability of agents is very essential.  Therefore, branch wise select the agents according to district level, Taluka levels and village level will have the direct contacts with every agent.  Good circulation is depending upon good transportation i.e. condition of vehicles periodically, circulation department arrange canvassing in the different places for improving and increasing the Circulation of paper. It is known that better circulation requires efficient labour i.e. agents or middlemen.

It has more than 350 agents at present. In Gulbarga city they have appointed two agents they are marketing more than 15000 copies of Vijay Kamataka. This department focuses on marketing of newspaper.

Above shown all points like strengths, weakness and findings are my self imagines (as per I am a reader of the Vijay Karnataka news paper).

Ø    Strengths:

The strength of this unit is the promoter’s background, their influence in the society, their network in their existing branches and also their deal to achieve greater heights

·         More number of coloured pages compared to other competitors

·         More number of supplements compare to other competitors

·         More number of production centers

·         Fast growing supply chain

·         Along with the above things, the main source of strength is the dedication of the people over there, who are working satisfactorily and the personnel care that company shows towards their employees.

·         Its No. 1 Kannada News paper from past 7 years.

Ø    Weakness:

·         Its No. 1 Kannada News paper from past 7 years.

·         More concentration on local news rather then the Global news

·         Television media is much stronger than the print media.

·         The existing cut throat competition between the other news paper

• in local language may hamper the progress of the limit
• Lack of technology news and youth needed information

Ø    Opportunities:

• The readers will always be looking for something new and attractive
• Availability of employment to the new corners/peoples
• Through this media getting solution to the problems (e.g.: Health Consultants, Financial charity for health and education etc). Basic amenities.
• As the promoters have proposed to have district supplement giving the importance to local news and local advertisement, which is a non existence at the present, is an opportunity to encase at this untrue, at reasonable price.
• Along with few months back the free sample distribution of Vijaya Karnataka at reader’s residence can boost the sales of the Vijaya Karnataka, at present which is ranking in the state.

Ø    Threats

• The putdown in the rates of advertisement by the competitors may affect the organization circulation process and until the competitors are there in the market it will be a threat to the organization as they will be always in hunt to break the competitors or leaders circulation ratio.
• The use of superior technology & tactics by the competitors will be a threat for the organization which is new in this field.

VISION-MISSION

Vision: “To be leading newspaper admired globally for its innovation and quality.”

Mission: “To be always the No. I newspaper that it is present and serve the public”.

COMPANY CORE VALUE

They strive for excellence in everything they think, say and do. The values that guide their thought and action are:

quality

They are dedicated to achieve the highest levels of quality in everything they do to delight their customers/readers every time.

INNOVATION & CONTINUOUS LEARNING

They provide an environment of innovation and learning that fosters, in each one of them, a desire to excel and willingness to experiment.

TRUTH & INTEGRITY

Their business practices are guided by highest ethical standards of truth, integrity and transparency.

Respect For The Individual

They bring out the bet in individuals by valuing diversity and nurturing team spirit, individual deployment and self esteem spirit.

Findings

• Vijay Karnataka is the most selling news paper in Gulbarga, Bidar, Sholapur Dist.
• Each day It Provides different supplements.
• It was noticed from the people that 48 percent of Gulbarga Population is preference towards Kannada news papers was Vijay Karnataka.
• It was evident from that 38 and 30 percent people are prefer Vijay Karnataka due to its best Service and coverage.
• It was seen from that the 36 and 34 percent people like Vijay Karnataka due to the subject covered about Education and sports news.
• Finally it is found that Vijay Karnataka is best selling paper and fast growing news company.