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Thursday, June 16, 2011

JK Furnitures in Gulbarga

INTRODUCTION :
There was J.K. Furniture which was stared by Jawed Ahmed Khan on 1972. It is a company of Metal work & also manufacturing the raw-materials which is furniture, they manufactured at Darga road near S.T.B.T. apposite Govt. School they sales the furniture to costume at Jagat circle Sedam road. It is whole sale but not supply to market, they directly dealing with customer.

It was started with the capital of Rs. 3500 & project was ground 1200 there was 3-5 workers in the organizations. It was Rs. 670000 per year. They earning project around Rs. 1,50,000 over all expenditure. There is total 15 employees in organization in top level one M.D. in middle level 2 supervisor 7 in lower level 12 workers. He does not open branches another places because of problem of place, workers, they proud different types of furniture for use office use, hospital use like chairs, tables, sofa, dying tables etc…

ENTREPRENEUR FAMILY BACKGROUND :
There are six members in their family & their family occupation is business. J.K. Furniture & Metal Works was manufactured raw-materials for to make furniture & sell to second person who purchase. But, it was very small type of industry with capital 6000 rupees.

Then proprietor decided diversify their industry & to open their own business for selling to customer after manufacturing. Because they completed Mechanical Engineering in Diploma in Gulbarga at Government Polytechnic & their brother has also completed Engineering in Architecture branch at PDA College in Gulbarga.

Family Occupation : Business.
Qualification of Entrepreneur : Mechanical Engineering in Diploma
Age of Entrepreneur : 60 years.
Family Annual Income : Rs. 7,00,000/-
Contact No. : 9886910372

Planning before Starting the Business :
How they planed before starting the business is there are seven members in their family. The one person completed mechanical engineer in diploma who is owner another one completed architecture Engineer, they do not interest to do job in the company organization because they fell why work under other hand, we have skill, knowledge so they decided to start their own metal and furniture company. So today it is very big how earning around 2,00,000/- amount. So many worker means around 20 employees has been walking in their company. Their dream comes true & they successful in their organization.

Date of Commencement :
J.K. Furniture Industry 7-7-1992 with the capitals of Rs. 3500 & Jawad Ahmed Khazi is the owner of J.K. Furniture industry & employees were working under this industry production was very less sales & profit values less compare to today.

Investment needed :
After planned to start to the business they need many to open furniture industry so they bring money from their own property with Rs. 3500 for purchasing small equipment’s like Hammer purchasing, wooden machine’s They have employed to worker to produce and they gave wages over profit.

Raw-Materials :
They bring Raw-materials home, various places, for to make good quality furniture’s china in which Bodedra & Hyderabad Mumbai etc., after taking the raw materials. They manufactured at J.K. Metal works near. J.K. Furniture wholesale at Jagat Circle to sales to customer. They purchase different raw-materials from different places for making well quality products by identifying customer needs & wants leading in market.

So, they getting more output. There was less expenditure for bringing raw-materials but today expending more money for purchasing different variety at raw materials like low quality woods, sagony high quality woods etc..

Source of Capital :
Before starting business they brought money from their own property & they invested capital Rs. 3500 for to start small scale industry which furniture industry they used capital for purchasing small machines equipment’s to manufacturing the raw material to make good quality chairs tables etc. They investing capital around 60000 per year & creating high quality products like Sofa Seat, Dinning table, and Computer Table.

Machinery Suppliers :
When stared business with capital Rs. 3500 firstly they earned Rs. 1200 profit in 1972 because it was small scale industry day by day it was earning more & more profit from that profit invested for purchasing machinery means huge machines from Hyderabad, Mumbai & Chennai their annual income is increasing output;

They investing more money for purchasing modern machines to create good products as for customer likes & wants. They brought costar & modern machines for to get more output per day the employees can easily operated & its not risk to employees so they purchased machines for that reason.

Human Resource :
In all resource human resource is very important Role, in industry because without men there was cannot done the work or achieve goals. So they essential to industry for to achieve the goals.

When J.K. Industry Started, they employed 2 workers in the industry the workers done their work by the guidance of owner workers working as making chair cutting wooden etc. They gat bonus incentives medical treatment facilities & specially they gets more benefits white Ramazan Festival they feel very happy to do working in the organization. Their behave in organization the owner has to suspend them for 6 days & cuts their salary as per days.

So, they don’t misbehave in organization. The employees maintains to do their job with responsibility & co-ordination. Their give respect to others in organization & get more benefit by their hardworking with honestly. Employee have minimum two absent per month. If emergency case the company give as per days. The company not allowed to make part & job in other organization everyday has to allow the rules & regulation of industry.

But today is workers working under this industry in the from of top, middle, & lower level, they have best opportunity to do their work 7 satisfy their needs they don’t give training to employees but new employee work under the senior employee and they have experience by the guidance of senior and workers not need to completed to do work but they have knowledge skill & they know about general things. But top level & middle level employees have qualified means they educated. It’s all about employees.

Production :
The production takes place at their own metal work near STBT Darga road. Firstly it production was less means around Rs. 3000/- expenditure. They produces so to products month to make papule production cost was Rs. 2500/- Today production is more they produces 20 output means products (furniture) per day because they have lot of workers modern machines. There was less output when the started because of lack of techniques, workers machines etc..

They produces 150 variety of products to office use, home use, School use, etc… It is production cost is around Rs. 2,00,000/- per year production is very increasing day by day.

They utilize all resources which is essential for production & make production is large by adopting various types of techniques means modified machines. They produces by identifying stomas needs & wants.

So they add different colours to products while production for customers satisfaction. They make different variety of products for to customers. Their product involves deferent colour siges, varieties activities by Indetifying customers needs & wants & produces good quality products for to make famous in market & to customer satisfaction they want to produces more products around so products per day they spending more money for production to increase by customer their production growth is going top level means increasing by they identifying customers wants & needs. They produces the products as per customer will & wishes like size, colours, models etc..

Marketing :
Marketing is that phase of business activity though which human wants are satisfied by the exchange of goods & services.

J.K. Furniture company is not involved in marking because they don’t supply to market branches whole sale & retail shops. They manufactured at J.K. Metal works & manufactured products has stored to their own J.K. Furniture company at Jaggat. So they dealing directly with customers not to other shops. It advertises their products directly to customers when to the customer visited to shop.

They advertise directly to customers like they give explanation about their product variety price, guarantee & services. It customers liked the products by the face to face communication customers purchase their products & customers who purchased say to other people about their products & shop. Then peoples go to purchase their products. So, J.K. Furniture company adverts likes face to face communication.

They produce product’s as per customer needs & wants like variety modify colours size, they distribute but as per age like children chairs students chair, elders chair etc…

They want to diversify their business by adding something new to products & creating different articles. They are trying to do their business very big in market by satisfying the needs & wants to customers. They producer furniture’s as per identifying their customers needs & wants.

They sales goods on both of credits & cash basis. If the company sales as cash basis. Customers have to pay as per face value as fixed value. If they sales on credit basis customers have to pay extra amount of 3% with face value.

Channels of Distribution :
It is an important to marketing because from where the products manufactured & to where products reached first of all. There is raw-materials are manufactured some one customers directly purchase from manufactured place. After manufactured the products goes to wholesale customer, dealers, agency directly purchased from wholesale this type of going or supplying products called channels of distribution.

J.K. Furniture’s raw materials manufactured at their own industry that is J.K. Metal works at Darga road, near STBT after manufactured supply to J.K. Furniture to sale to customer as per customer needs & wants.

Marketing Mix of J.K. Furniture’s
Marketing mix is very important in marketing filed, Because customers needs & wants we can easily understand & it’s easily available to customer at right time, at right place at reasonable price by the advertisement marketing mix is a process of components of product, place, price & promotion.

When J.K. Furniture Industry started then was no marketing mix because it was very small scale industry means with the capital is around Rs. 6000/- day by day diversification in their business by giving good services. Then there is start to marketing mix up’s of marketing.

Place mix
Product mix
Price mix
Promotion mix

Place Mix :

Place mix is very important in market. J.K. Furniture decide to open at Jagat Circle because it is the center place of Gulbarga near to market main road & also public garden in there so peoples cross away from this place so they decided to start here tar customers, because customers easily available at correct time when they went to market, garden & temple. There want customer satisfaction profits. So they made customers can easily gets available & necessity products.

Products mix :
Product means goods which is owner manufactured as bring by others industry J.K. Furniture wants to make customer satisfaction so they add different colours, make different sizes, quality, variety & they giving services if damaged, but if sold cannot returnable exchangeable, They knew customer will & wishes make products to customers & easily available to them. They want to sell more products & their sales growth is to be increasing & so they made the products by will I wish knowing customers as consumers.

Price Mix :
Price is very important to both business & customer because business wants profits it’s concentrate on price & customers wants produce with reasonable means cheap also customers concentrate price.

So J.K. Furniture knowing customers will & wish customer what type of product want with cheapest & reasonable price with quality. They set price to product as pr customers needs to make them also to purchase their products. They set price less as to low product but it can attract to customers. They set price who one not purchase they make to purchase them by setting as fixing price according their satisfaction & quality of a product.

Promotion Mix :
In these two factors are come one is wholesalers & retailers. But J.K. Metal work manufactured at J.K. metal works at Darga road & supply to their own J.K. Furniture at Jagat. They dealing directly to customers but not to wholesalers retailers & agencies because it is both of manufacturing & dealing company.

Even they are not advertise in any media like news papers, TV, Radio, F.M. etc… They advertise like face to face when customers visited to company. They advertise as saying mouth expression of their products abut variety, price sizes, colours for to make customers to purchase their products.

Their channels of distribution is like they manufactured at J.K. Metal works it is own I after manufacturing not selling & supplying to customers wholesales retailers directly to their own J.K. Furniture at Jagat they dealing to directly to customers here.

Tax Structures :
They tax paid on sales & income of 1 year sales tax is usually paid on average sales or total sales at 12.5% with the Rs. 600000/- year. Income tax is paid on income of their one year profit at 20% with Rs. 20000/- & their total expenditure of 1 year is Rs. 360000/- year.

Government Incentive :
It is an extra money to dives selling or improving business by the Govt. But they are still not getting any incentives, because of they don’t interest in that they improve their business by investing capital by the profit from their own shop.

Training by Govt. or bank etc :
They don’t give training to J.K. Furniture inventor & metal works, because the owners did not give the information about training by Govt. or bank.

1st Generation of entrepreneurs :
1st Generation of entrepreneurs is Jawad Ahmed Khaji who completed the mechanical engineering in Diploma. After his study completed he decide to open manufacturing industry whole he manufacturing the raw-materials then open its own company to sell to customers directly from J.K. Metal works where he manufactures.

Innovation or copying of existing products idea :
They innovating some thing special who need to consume for taxury. They are copying of existing products means they moldity otherwise add something new to the product to attract to customer to make them purchase easily & while modifying the existing product, they creating new furniture’s products for purchase more by customers & to make consumes satisfaction.

For Example :
Nokia mobile is very famous in mobile industry once upon a time 1100 model demand is more but day by day its demand decreased then the owner decided to copying the existing mobile. He farmed same like as 1100 model mobile feature but which involves torch battery FM Radio, Colour model that is 1650 model so it is an example for copying existing products It’s easily attract to customers & more demanded to it than 1100 model.

Participation :
When he started the industry he invested around 6000 Rs & there was expenditure 2500 but profit was 2000. Me increasing production by bring variety of raw materials from various big city like china It’s an out of country & Mumbai, Chennai, Hyderabad. It’s from our country, they brought for to make more production increasing sales & earning more project me succeeded in earning more project that project is utilized for to invest in to business for improving business in Gulbarga & to purchased more product by customers so, the day by day earning more project.

Because peoples believed in his business about their produces & services when people starting to purchase more products home here, but he don’t advertise in Media, Me advertise like face to face so that reason peoples more purchasing & they are more selling.

So they getting more project the or annual income also increasing one year around their annual income is 700000. They still investing the project for to popular about their product & good reputation about their company.

Cash Flow System :
Cash flow system means how the company expending, for what purpose spending by the income or profit of their transaction per year is a cash flow system.

The proprietor has been earning profit from various products by selling it. They spending money for purchasing raw-material for to make variety of products, to appointment of workers, to rent, to electricity charges, to travel, to tax, wages, salary etc… etc… it’s all expenditure incurring for to get more output, to popular their products & also for consumer satisfaction.

Problems : Every entrepreneur has problems. The entrepreneur of J.K. Furniture before facing or happening any problem, they will take precautions advance about any problems like fault in production, damage while delivering goods, showing the goods to customer when they visit to shop, mistake by worker while production etc…

They have this type of problems.

Motivation Factors :
The entrepreneur’s parents motivate to start business. Because he completed mechanical engineer.
While running business their friends also motivated for to make him to improve their business.
While he was studying in school his dream was to become big business man. It is one of the main motivation factor.

PROBLEMS SOLVING & DECISION MAKING
Problems Solving : Actually they were not facing any big problems. Because if they are doing anything, they were prepared for to show furniture to customers, how to explain about furniture & how to produce the goods, what should be the output & how should be without affecting to it. They will guide to workers while production, for example. Furniture is manufactured it is looking like good but if there is fault of nails, woods, colors etc… then they will tell to workers to make correctly & not happen like this again. They will also tell to re-check & to good results.

Decision Making : They will also decision making, like if something happens at the time of production. They will tell to employees to make good products without effecting it & also tell to them don’t hesitate to producing the goods & think positively while doing job. For example: They have told to labor to make good computer table. So, the worker will have to do given task with responsible. The labor will make table but there is no drawer, CPU & key board parts. The proprietor said to make computer table & it involves everything like it suitable to keep computer parts but output is wrong. Then they decided to do make it T.V. table & they will give suggestion to labor to convert from that table to T.V. table.

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