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Wednesday, February 23, 2011

CELLULAR MOBILE SERVICES

ABOUT CELLULAR MOBILE SERVICE :
Cellular Mobile Service i.e. Cell One Post Paid and Excel (Pre-Paid).
Cell one of BSNL launched on 19th Oct. 2002. The scheme will cover 4 million customers in two phases, phase I will cover about 1.5 million customers covering about 1000 cities which will be expanded to 4 million in Phase II.

BSNL’s GSM Cellular Mobile Service Cell One has customer base of over 5.2 million. Cell One provides all the services like MMS, GPRS, Voice Mail, E-mail, SMS both National and International, Unified Messaging Service (Send and Receive E-mails) etc. Customer can use Cell One in over 160 countries world wide and in 270 cellular networks and over 1000 cities/towns across India. It has got coverage in all national and state highways and train routes cell one offers all India Roaming facility to both prepaid and post paid customers (including Mumbai and Delhi).
Mobile Telephone History

Digital wireless and cellular roots go back to the 1940s when commercial mobile telephony began. Compared with the furious pace of development today, it may seem odd that mobile wireless hasn’t progressed further in the last 60 years. Where are our video watch phones? There were many reasons for this delay but the most important ones were technology, cautiousness, and federal regulation. As the loading coil and vacuum tube made possible the early telephone network, the wireless revolution began only after low cost microprocessors and digital switching became available. The Bell System, producers of the finest landline telephone system in the world, moved hesitatingly and at times with disinterest toward wireless. Anything AT&T produced had to work reliably with the rest of their network and it had to make economic sense, something not possible for them with the few customers permitted by the limited frequencies available at the time. Frequency availability was in turn controlled by the Federal Communications Commission, whose regulations and unresponsiveness constituted the most significant factors hindering radiotelephone development, especially with cellular radio, delaying that technology in America by perhaps 10 years. In Europe and Japan, though, where governments could regulate their state run telephone companies less, mobile wireless came no sooner, and in most cases later than the United States. Japanese manufacturers, although not first with a working cellular radio, did equip some of the first car mounted mobile telephone services, their technology equal to whatever America was producing. Their products enabled several first commercial cellular telephone systems, starting in Bahrain, Tokyo, Osaka, Mexico City.

CELLULAR MOBILE SERVICES IN KARNATAKA
“Be Here, Be There, Be Any Where we will be Every Where”.
BSNL’s Mobile Service has been launched in Karnataka by Chief Minister Sri. S.M.Krishna on 2jst October. Cell One is the brand name for BSNL’s mobile service and Excel is the Brand name for Pre-paid mobile card offered by BSNL. Excellent cellular communication by way of reliable services using BSNL backbone network is BSNL goal to achieve the number 1 position in cellular communication. BSNL aim is to build the nation by way of providing a reliable communication network across the country so as to ensure an overall growth of India.

“Service is our Motto”
Under mobile network of BSNL, Karnataka Telecom circle is a separate identity as a mobile operator with Headquarters at Bangalore. The main switching centers (MSC’s) are located at Bangalore and Hubli. To these centers base station controllers (BSC’s) are connected and which in turn connects to Base Transmitting Station (BTS). These BTS ultimately communicate with mobile handsets of subscriber. There are around 300 numbers of BTS covering a total of 121 cities with incidental coverage in many other areas. This enables a mobile Subscriber to roam freely anywhere in Karnataka. Wide coverage is given on national highways and train routes. These base stations are connected to BSC by means of optical fiber links in ring configuration. Which ensures a reliable transmission media.

Call Line Identification
The identification of the calling number (CLIP) is presented on your telephone to enable you to recall at a later time besides knowing your caller.

Calling Line Identification Restriction (CLIR)
If you do not want your number to be presented to the called party always, then the same can be activated upon request.

Barring Outgoing Calls
All outgoing calls or outgoing international calls can be barred at the request besides if inter circle calls (outside Karnataka) need to be barred this also can be done at your request (STDIISD facility).

All these services need to be activated by the service providers. Besides selective activation at the customers mobile handset is also needed to support these services.

Unified Messaging System (UMS):
The objective of UMS is to allow subscribers to send, retrieve and manage messages in a uniform way, regardless of whether the message is a voice mail, a Fax mail or an E-mail. Each UMS subscriber is assigned a unified message mail box number. Which is usually the mobile number itself and email address.

UMS mail box can be accessed either by invoking call forwarding feature or by directly dialing unified message mail box number, It shall also be accessed from web browsers a standard e-mail clients and WAP terminals.

Features
Call Answering
Fax Answering
Message Deposit Services
Message Retrieval Services
Message Delivery Services
Call Return
Message Management (New/Listened Message, Urgent delivery, Reply) etc.
Mail Box Management (Tutorial, System Generated or Customized Greeting, Password user language etc)

E-mail
Your e-mail account will be @bsnlums.com from any account like yahoo, hotmail, rediffmail etc you can receive mail to above account from any internet connected desktop besides through a WAP enabled phone you can log into www.bsnlums.com and compose mail and send to any e-mail destination address including urns e-mail address. Also one can view body, header of e-mail using WAP phone on e-mail inbox. By dialing your voice mail box you can hear the e-mail to speech conversion of the e-mail messages on your e-mail account.

A salient feature is that all mails coming to other accounts can be seen 2 from one account only i.e. bsnlums.com.

MISC Services
Short Message Services (SMS)
WAP Services (Wireless Application Protocol)
Free Roaming within Karnataka and National Roaming
Call Conferencing and Multi Mobile Number
Regional / National Roaming
Itemized Billing I Detailed Billing
Mobile Hunting

Other Services
Supplementary services activated for prepaid Excel cards
CLIP (Calling Line Identification Presentation)
Call Waiting
Call Hold
Call Forwarding - Unconditional / Busy/No Reply/Out of reach
Multiparty Conferencing
STD and ISD
Unlimited SMS and E-mail
Voice Mail
Call Baring (Out Going and Incoming)
However the above services need to be activated selectively by the Subscriber at the mobile handset.

Supplementary Services Activated upon Request by Subscriber
Call Waiting
Call Forward — Unconditional/Busy/No Reply! Out of Reach
CLIP
CLIR (Calling Line Identification restriction) on Request
Call Barring (Outgoing and Incoming)
Detailed Billing on Request
STD/ISD
Call Hold
Voice Mail
UMS (Unified Messaging System) comprising voice mail, email and fax mail
WAP Services (WAP Enabled Phone Needed) On Request Some of the services are chargeable

THE Mc KINSEY 7-S FRAMEWORK
The 7-S Model is better known as McKinsey 7-S. This is because the two persons who developed this model, Tom Peters and Robert Waterman, have been consultants at McKinsey & Co at that time. They published their 7-S Model in their article “Structure Is Not Organization” (1980) and in their books” The Art of Japanese Management” (1981) and “In Search of Excellence” (1982).

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