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Monday, February 14, 2011

SUGGESTIONS FOR NEWS PAPERS

Quality is more important than quantity. Price is not the main criteria for newspapers. Coverage of news at the earliest should be emphasized.

The articles may focus on all spheres of human activities especially pertaining to students/youth. Instead of covering modern undesirable show things. Vital issues in depth to be covered in inner pages while assigning present relevant news items on the covers.

Reporters should continue to use their expertise in investigative journalism more & more so as to expose the current individual and there by help the society.

The Printers should continue and concentrate to set high benchmark for the competitors in areas such as local news, state news, national news, international news, job market, women, real estate and students column, etc.,.

As most of the respondents want news papers at 6.00 a.m. to 7.00 a.m. It has been recommended to deliver the paper at readers request time.

It has been recommended to improve the agents’ relationship with the organization.

Give eminence to cartoon, youth related and science and technology.

Very much aware of the Kannada daily published newspapers. But they are all not the daily readers.

The group should see that even should stand on par with the other news papers major daily’s and still better.

Though The Printers excellent coverage in news it is not properly making attempt to improve its circulation, it is because of its poor promotional activity. So, researcher suggests that regular reinforcement of advertisement in TV channels at prime time will enhance the circulation.

More information regarding Education is required.

Climate details of City to be published in newspapers.

It is found from the survey that the number of pages (coloured and uncoloured) in a newspaper and its price is not an important criterion for selecting a newspaper. Therefore reduction in number of supplements with reduction in price is recommended.

The level of language is needed so as to make it more understandable.

It is found that majority of the peoples are unaware of the METRO supplement published papers. Therefore it is recommended that more stronger and effectual promotional activities for METRO is needed.

As circulation plays a vital role in getting ads, it is suggested to improve circulation. As it is difficult to improve circulation in short-run, it is suggested that edition has to have strategies for medium term and long term periods. If the edition gets improved in terms of circulation/reach, selling of space may not be a problem.

It is suggested to apply relationship marketing and maintain Customer Relationship Management (CRM) consistently and continuously.

Service quality plays an important role in bringing up any business. This is true in case of newsprint industry also. It is recommended that the “Relationship Marketing” and “Customer Relationship Management” concepts may effectively be followed to have still better service quality to the subscribers, readers, advertisers and to the general public.

Requested to all the news papers the following areas for improvement in daily news papers :-
Coverage of all types of news.
True and factual news.
Modification in language.
Circulation/reach.
Improvement in service quality.
Relevant statistics with respect to circulation.

Less of advertisements.
Publishing of case laws to make the general public aware of the laws.
More information on women, children, youths, science and technology, health, yoga, temples and strong astrology details etc.
Personality development information.
Share Market Details.

Please kindly I request to you all the daily, weekly, monthly, quarterly, half yearly or yearly news paper printers for create awareness in public look up the all suggestions and try to apply it. If any mistake or word is hearted you please for give me.

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