ABOUT EMKAY SECURITIES

ABOUT COMPANY

Emkay Global marked its genesis as Emkay Share and Stock Brokers Private Limited. The company was promoted by two enterprising Chartered Accountants, Mr. Krishnakumar Karwa and Mr. Prakash Kacholia, on January 24, 1995. The company subsequently got listed on the BSE and the NSE in 2006.

The journey that was embarked upon 15 years ago has enabled Emkay to grow into a Rs.130 crore plus net worth company, with over 350 retail outlets spread across the country. Emkay invites everyone to join it on this very rewarding journey and reap the benefits of a resurgent India.

Membership: BSE, NSE, BSE Trading & Clearing Member (derivatives), CDSL (depository participant), BSE (debt markets) and NSE Trading & Clearing Member (derivatives).

COMPANY PHILOSOPHY

They have always believed that clients success is their success. It's the only truth of every business. And they have built their foundation around this philosophy. Every endeavor at Emkay is to ensure success - success of its clients, employees, partners, investors and of the society at large. And they have been doing this since 1995.

They consider themselves as a Services and Solutions company and not a financial product disseminator. They understand that needs differ, and hence, no one size fits all. Their ultimate aim is to delight the people, whose lives they touch and every fraction of their existence works towards achieving this, every single second.

Emkay's Mission

"To provide our clients with Secure, Customized & Comprehensive financial solutions to achieve sustained growth."

Emkay's Values

To be fair, empathetic and responsive in serving our clients.

To respect and reinforce our fellow employees and the power of teamwork.

To strive relentlessly to improve what we do and how we do it.

To always earn and be worthy of our customers' trust.

CORPORATE STRCTURE

Emkay Fincap Limited (EFL), a 100 per cent subsidiary of EMKAY, is a RBI registered Non Deposit taking NBFC. The firm was incorporated on May 16, 2005 for carrying out share financing activities. The company went public on February 14, 2006.

Emkay Commotrade Limited (ECL), a 100 per cent subsidiary of EMKAY, was incorporated on January 5, 2006 and carries out commodity broking business. ECL is a member of the two popular commodity exchanges - MCX Commodity Exchange and NCDEX Commodity Exchange. ECL offers trading in many commodities such as bullion (gold, silver), energy (crude oil, natural gas), metals, food grains (rice, maize), spices, oil and oil seeds and others.

Emkay Insurance Brokers Limited (EIBL), a 100 per cent subsidiary of EMKAY, was incorporated on March 8, 2007 as a direct Insurance broker as per the IRDA regulations. Focusing on life and non-life businesses, the company aims to benefit from its huge existing retail client base and existing corporate relationships.

KEY MILESTONES

2008: Crossed the landmark of Rs.100 crore topline

2007: Launched IRDA approved insurance broking subsidiary

2006: Incorporated and launched RBI approved NBFC

2006: Commenced commodity broking

2006: Successfully launched Rs.75 crore IPO and listed on BSE/NSE

2005: Converted into a public limited company

2000: Executed first trade in Sensex Futures and Sensex Options

1999: Commenced equity broking on NSE

1996: Commenced equity broking on BSE

WEALTH MANAGEMENT

Emkay helps you to systematically plan and execute financial strategies based on an in-depth understanding of your needs, your appetite for risk and the products that are available in the market.

They follow a three-step process for managing their wealth

Step1- Understanding their needs and goals

Different individuals have diverse needs and goals in life. The practice of wealth management tries to ensure that your finances support these goals at every stage of your life. So, our first step to developing your customized investment portfolio is analyzing your needs and goals.

Step2-Executing investments

While channeling your finances towards achieving your goals, we take in to account aspects like your cash flow requirements and your risk appetite. A right balance is struck between investing in liquid assets and in medium and long term investments. We suggest investment across various asset classes such as stocks (equities), mutual funds, debt assets etc. in varying proportions, depending on your profile. This helps in optimizing returns and ensuring risk mitigation through a diversified portfolio.

Step3-Reviewing portfolio at regular intervals

With constant changes in the business and economic environment it is important to review the portfolio from time to time and make necessary alterations whenever necessary. This helps in aligning the portfolio to the investment objective.

At Emkay, we focus on providing financial and investment solutions rather than selling investment products to the investors. Our wide array of products is well suited for different types of investors, irrespective of their financial needs and risk profiles. We constantly guide and advise you through our team of well qualified investment advisors, who are backed by a strong and competent research team. Our research team conducts detailed market analysis and uses its expertise to arrive at sound investment decisions for investors. DEPOSITORY FLOW Experience a secure, hassle free and convenient mechanism of holding your securities electronically, with Emkay's demat and back office services. Emkay Global Financial Services Ltd. is one of the leading depository participants with the Central Depository Services (India) Limited (CDSL). We offer retail clients a seamless platform and the ease of accessing both, demat as well as back office accounts in a single service format, where both the accounts are linked. With a wide spread network of 65+ branches across India and a team of qualified and dedicated professionals, Emkay is equipped to offer you quality demat services at competitive prices. Overview - Emkay Global Financial Services Ltd. is listed on both the BSE and the NSE, and offers trading opportunity in both the cash and derivatives segments. Through a network of more than 350 outlets, Emkay promises easy accessibility to the investor fraternity across the country. The strength of our research is not unknown, and we ensure the availability of our various research publications to our clients in a timely manner. Equities Equity as an asset class generally provides better compounded annual returns compared to other asset classes like gold, real estate, bonds and government securities over a long term horizon. Since the returns from equity are closely linked to economic growth of a country, this investment avenue becomes more lucrative in emerging economies like India. Equity investments are often considered risky since the stock markets promptly react to corporate performance, economic slowdown, government policies, natural disasters and socio-political factors, etc. Investors can however minimize the investment risk by following a disciplined approach i.e. investing regularly, having a long term horizon, taking informed investment decisions, diversifying their portfolio and monitoring their portfolio regularly. Derivatives There are broadly two ways in which investors can benefit from derivatives Maximize profits: Derivative products enable you to leverage your investments, i.e. hold an open position that is a multiple of the amount that you invest. This is because you only pay a fraction of the value of the transaction. As a result, if the markets move in your favour, you stand to benefit by a much greater return than you would have received if you had invested in the cash market. The caution, however, is that derivatives are a double edged sword - so if the markets move against you, you stand to lose much more too! Minimize losses: You can also use derivative instruments to cap your losses. By paying a relatively small amount as premium, you can ensure that your losses are limited to the value of the premium paid, and your profit potential can be left open. ABOUT EMTRADE

Emkay's online-broking service 'Emtrade' offers you a convenient avenue for e-investments in equity, derivatives, Mutual Funds and IPOs. It integrates your banking, broking and demat accounts for easy and prompt processing and execution of trades. Besides the convenience of trading from anywhere in the world, the portal facilitates access to multiple depositories and banks, instant fund transfer and trade confirmation as well as access to live quotes on BSE (cash) and NSE (cash and derivatives), latest news update and intraday technical and delivery calls and research reports which help you in your decision making. We understand that different investors have different trading requirements and therefore bring to you 2 different trading platforms to choose from - depending upon your trading volume and frequency. If you have a limited trading requirement, and prefer investing to trading, the 'Emtrade-Web' software system is ideal for you. The features of the platform include: Instant Loading Works behind a Proxy Live Streaming quotes Multiple Watch lists NSE & BSE Access Single order form for Cash and Futures and Options Point and Click order entry Hot Key Functions Market Depth Window Online Fund Transfers If you are an active trader, 'Emtrade-XL' is the ideal trading platform for you. It uses state of art technology to provide Fully Customizable display Real-Time market data Advanced Alert capabilities View multiple market watch simultaneously Track your orders real time Real time position updates Derivative chain: Multiple script entry at a single click Lock terminal option Trading Calls Historical and Intraday Charts Online Fund Transfers

Process Flow - Settlement/Payment cycle when customer buys shares Day Transaction Day Party with obligation Activity Day 1 T (SAY MONDAY) CUSTOMER BUYS SHARES OF A PARTICULAR COMPANY Day 2 T+1 (TUESDAY) CUSTOMER FUNDS TO BE PAID BY CUSTOMER TO EMKAY FOR SHARES PURCHASED DAY 3 T+2 (WEDNESDAY) EMKAY EMKAY TRANSFERS FUNDS TO STOCK EXCHANGE DAY 3 T+2 (WEDNESDAY) STOCK EXCHANGE STOCK EXCHANGE TRANSFERS SHARES TO EMKAY DAY 4 T+3 (THURSDAY) EMKAY SHARES PURCHASED ON DAY 1 ARE REFLECTED IN THE CUSTOMER'S DEMAT ACCOUNT BY EVENING AND ARE MADE AVAILABLE FOR DELIVERY TRADE. Note: The table depicted above is applicable to delivery trades (the stock exchanges follow a system whereby the shares bought today will move into the demat account of the customer in T+2 Days). However in the case of BNSTG, the customer may buy shares of a company today and sell 75% of the shares bought the very next day. The facility of BNSTG is available only for a list of scrip that we specify. Settlement/payment cycle when customer sells shares: Day Transaction Day Party with obligation Activity Day 1 T (SAY MONDAY) CUSTOMER PLACES A SELL ORDER TO SELL SHARES LYING IN HIS/HER DEMAT ACCOUNT Day 2 T+1 (TUESDAY) CUSTOMER SHARES TO BE SOLD SHOULD BE AVAILABLE IN THE DEMAT ACCOUNT OF EMKAY DAY 3 T+2 (WEDNESDAY) EMKAY EMKAY TRANSFERS SHARES TO STOCK EXCHANGE DAY 3 T+2 (WEDNESDAY) STOCK EXCHANGE STOCK EXCHANGE TRANSFERS FUNDS TO EMKAY DAY 4 T+3 (THURSDAY) EMKAY FUNDS DUE TO CUSTOMER FOR THE SHARES SOLD ARE REFLECTED IN HIS TRADING ACCOUNT.

Settlement/Payment cycle when customer buys shares Day Transaction Day Party with obligation Activity Day 1 T (SAY MONDAY) CUSTOMER BUYS SHARES OF A PARTICULAR COMPANY Day 2 T+1 (TUESDAY) CUSTOMER FUNDS TO BE PAID BY CUSTOMER TO EMKAY FOR SHARES PURCHASED DAY 3 T+2 (WEDNESDAY) EMKAY EMKAY TRANSFERS FUNDS TO STOCK EXCHANGE DAY 3 T+2 (WEDNESDAY) STOCK EXCHANGE STOCK EXCHANGE TRANSFERS SHARES TO EMKAY DAY 4 T+3 (THURSDAY) EMKAY SHARES PURCHASED ON DAY 1 ARE REFLECTED IN THE CUSTOMER'S DEMAT ACCOUNT BY EVENING AND ARE MADE AVAILABLE FOR DELIVERY TRADE. Settlement/payment cycle when customer sells shares: Day Transaction Day Party with obligation Activity Day 1 T (SAY MONDAY) CUSTOMER PLACES A SELL ORDER TO SELL SHARES LYING IN HIS/HER DEMAT ACCOUNT Day 2 T+1 (TUESDAY) CUSTOMER SHARES TO BE SOLD SHOULD BE AVAILABLE IN THE DEMAT ACCOUNT OF EMKAY DAY 3 T+2 (WEDNESDAY) EMKAY EMKAY TRANSFERS SHARES TO STOCK EXCHANGE DAY 3 T+2 (WEDNESDAY) STOCK EXCHANGE STOCK EXCHANGE TRANSFERS FUNDS TO EMKAY DAY 4 T+3 (THURSDAY) EMKAY FUNDS DUE TO CUSTOMER FOR THE SHARES SOLD ARE REFLECTED IN HIS TRADING ACCOUNT.

Features And Benefits - Quick account opening. Reliable and efficient execution of your transactions. One of the lowest service charges. Easy access to holding and transactions (through EASI). Instant disposal of settlement obligations. Experienced professionals to cater to all your service needs.