ABOUT IDEA COMPANY

COMPANY PROFILE About IDEA Cellular Ltd. A leading GSM mobile services operator, IDEA Cellular accesses licences to operate in 13 telecom circles in India. With a customer base of more than 15 million, IDEA Cellular has operations in Delhi, Himachal Pradesh, Rajashthan, Haryana, Uttaranchal, Uttar Pradesh, Madhya Pradesh, Chattisgarh, Gujarat, Maharashtra, Goa, Andhra Pradesh and Kerala. With the planned expansion into Mumbai, Bihar and Jharkhand, IDEA’s footprint will cover nearly 70% of India’s telephony potential. IDEA is listed on the National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India. IDEA Cellular is a part of the US $ 12 Billion Aditya Birla Group, India’s first truly multinational corporation. The group has amarket cap in excess of US $ 20 billion, operates in over 18 countries, and is anchored by 88,000 employees belonging to 25 nationalities. Innovate, Stimulate, Liberate : IDEA Cellular is a leading GSM mobile service operator with pan India licenses. With a customer base of over 40 million in 15 service areas, operations are soon expected to start in Orissa and Tamil Nadu – the first steps in providing pan India services covering over 90% of India’s telephony potential. A frontrunner in introducing revolutionary tariff plans, IDEA Cellular has the distinction of offering the most customer friendly and competitive Pre Paid offerings, for the first time in India in an increasingly segmented market. Customer Service and Innovation are the drivers of this Cellular Brand. A brand known for many firsts, IDEA was the first to launch GPRS and EDGE in the country. IDEA has received international recognition for its path breaking innovations when it won the GSM association Award for “Best Billing and Customer Care Solution” for 2 consecutive years. IDEA Cellular is part of the Aditya Birla Group, India’s first truly multinational corporation. The group operates in 25 countries, and is anchored by over 1,25,000 employees belonging to 25nationalities. The Group has been adjudged ‘The Best Employer in India and among the Top 20 in Asia’ by the Hewitt Economic Times and Wall street Journal Study 2007. INTRODUCTION What determines the amount of a good or services that people are willing and ready to sell during some period of time ? people sell things because it is a way, indirect but effective, of obtaining other things that they prefer. Seller intend to make a profit from their sales and economist assume that they want their profit to be as large as possible. Because profit is the different between benefits in the farm of revenues and lasts, anything that influence revenue of costs can influences at cost influence the amount seller want to sell. Supply focuses on the procedure of gods and services. It refers to the quantities of or production that produces we willing and advice to offer at a given price during same period of time. Like demand there are price and non-price determinants of supply. Procedures make decision on how to supply based on profitability. Supply Schedule And Supply Curve : The relationship between the quantity sellers want to sell during some time period (quantity supplies) and price is what economists call the supply curve. through usually the relationship is positive, so that un price increase so does quantity supplied, there are exceptions. Hence is no law of supply that parallels the low of demand. Supply of (IDEA) SIM Cards : Supply during a given period of time means the quantity of products which are offered to sale at particular prices. Thus, the supply of a “IDEA SIM CARD” may defined as the amount of that IDEA SIM card which the sellers (distributes) are able and willing to offer for sale at a particular price during a certain period of time. Secondly, supply is what the seller is able and willing to offer for sale. The ability of a seller to supply the SIM cards, however, depends on the stock available with him. Thus the stock is determinant of supply. A seller’s willingness to supply a SIM Cards. However, depends on the difference between the offer price and normal price or prevailing market price. If the ruling market price is greater than the seller’s offer price, the seller is willing to sell more. But at a price below the offer price, the seller refuses to sell. In short supply always means supply at a given price. At different prices, the supply may be different. Normally, the higher the price, the greater the supply and Vice versa. Supply And Stock : Supply and stock are related but distinct terms : Supply comes out of stock :- Supply is the amount of stock offered for self at a given price. Thus, stock is the basis of supply without stock supply is not possible. Stock Determines the potential supply :- Actual supply on the other hand is the other hand is the stock or quantity really offered for sale. by the seller at a particular price during a certain period. IDEA SIM Card Service Areas : The India telecommunications market for mobile services is divided into 22 “Service Areas” classified into “Metro”, Category “A”, Category “B” and category “C” service areas by the Government of India. These classifications are based principally on a Service Area’s revenue generating potential. Our operational 13 service areas are broken up into Established and new service areas. Established Service Areas : The established service areas are Delhi, Andhra Pradesh, Gujarat and Maharashtra, Haryana, Kerla, Madhya Pradesh and Uttar Pradesh (West). Licenses for the Maharashtra and Gujarat Service Areas were awarded in December 1995, with network rollout and commercial launch achieved in 1997. In January 2001 the mobile operations in Andhra Pradesh Service Area were integrated with IDEA through a merger with Tata Cellular Limited. In June 2001, the mobile operations in Madhya Pradesh Service Area were fully integrated with IDEA throguh an acquisition of RPG Cellcom Limited. In October 2001, the license for Delhi Service Area was acquired during the fourth mobile license auction, with network rollout and commercial launch in November 2002. In January 2004, Escotel Mobile Communications Private Limited (“Escotel”), was acquired with its original licenses in the Service Areas of Haryana, Uttar Pradesh (West) and Kerala. All these Service Areas were re-branded and integrated with IDEA in June 2004. History : The chronology of key events of the company from incorporation it set out below. Calendar Year Events : 1995 : Incorporated as Birla Communications Limited. Obtained licenses for providing GSM-based services in the Gujarat and Maharashtra Circles following the original GSM license bidding process. 1996: Changed name to Birla AT&T Communications limited following joint venture between GraSIM industries and AT&T Corporation. 1997: Commenced operations in the Gujarat and Maharashtra Circle. 1999: Migrated to revenues share license fee regime under New Telecommunications Policy (NTP). 2000: Merged with Tata Cellular Limited, thereby acquiring original license for the Andhra Pradesh Circle. 2001: Acquired RPG cellular limited and consequently the license for the Madhya Pradesh (including Chattisgarh) Circle. Changed name to Birla Tata AT&T Limited. Obtained license for providing GSM-based services in the Delhi circle following the fourth operator GSM license bidding process. 2002: Changed name to IDEA Cellular Limited and launched “IDEA” brand name. Commenced commercial operations in Delhi Circle. Reached the one million subscriber mark. 2003: Reached the two million subscriber mark. 2004: Completed debt restructuring for the then existing debt facilities and IDEA Cellularitional funding for the Delhi Circle. Acquired Escotel Mobile Communications Limited (subsequently renamed as IDEA Mobile Communications Limited). Reached for four million subscriber mark. First operator in India to commercially launch EDGE services 2005. 2005: Reached the five million subscriber mark. Turned Profit Positive. Won an Award for the “Bill Flash” service at GSM Association Awards in Barcelona, Spain. IDEA Cellular Company Mission, Goal and Vision Company Mission The world energy system undergoes revolutionary transformations. The primitive market model of “seller (monopoly) vs. Buyer” starts to disappear due to many reasonable factors. Liberalization and restructuring of the market relations are taking place. As a result, the circle of market participants is extending and the mode of relations between them becomes more complicated. The old regulations and interaction schemes and also technical metering devices, oriented to them, do not correspond already to the new reality. Modern market needs fundamentally new concepts of metering systems design and respective technical facilities. IDEA Cellular Group view of its mission is to catch the opportunities of newly appeared innovational tendencies and to respond quickly with its ingenious known-how technology solutions in the field of automated energy resources metering. Company Goal The goal of the IDEA CELLULAR GROUP company is to get the leading position on the world energy metering systems and hardware market, and thus to satisfy the growing demands of the modern market for high-tech solutions and to make the profit from this activity in favor of company employees and shareholders. Vision IDEA CELLULAR GROUP is a modern, competitive and financially stable company. 10-year history has demonstrated the ability to get considerable profit and to manage it efficiently with the help of company’s own intelligent potential and high technologies implemented. The essential components. IDEA Prepaid Plans in Karnataka Life time Validity @ Rs.23. Recharge 23 Rs. Talktime Rs.10 and validity is life time. call rates are idea to idea 0.50 ps idea to other mobile 0.60 ps idea to landline 1.00 rs. rental 1.00 rs per day Newly Introduced Plans : Recharge Rs.51, talk time Rs.25 and validity is 1 year. Recharge Rs.148, talk time Rs.100 and validity is 2 years. Recharge Rs.198, talk time Rs.100 and validity is Life long.