GRASIM INDUSTRIES LIMITED

COMPANY PROFILE Grasim, the flagship company of the Aditya Birla group is an Rs.6248 crore company, with assets in excess of Rs.4993 crores, net profits of 885 crores, with 17units. It is anchored by a committed 16000 workforce. Grasim's key focus areas are Cement and Viscose Staple Fibre. Other businesses within Grasim's fold include sponge iron and textiles. One of India's most respected and admired companies, Grasim enjoys a leadership position in all of the businesses in which it operates. It is the largest and the lowest cost producer of Viscose Staple Fibre globally. With a total grey cement capacity of 13.12 million tones per annum (TPA), Grasim is among the largest producers of grey cement in India . It is one of the capacity of 400 thousand tones per annum and the largest in S.E Asia. Its premium brand Birla White is the leader in white cement in India. It’s innovative products recently launched include Birla White GRC (Glass Fibre Reinforced Concrete), Birla White Wall Care Putty, Birla White Textura and Birla White Kool n Seal. Birla White is also exported to several countries. The Birla White plant is located in Kharia Khangar, District Jodhpur, Rajasthan and the GRC plant at Savli, District Vadodra, Gujarat. Aditya Birla Group A US $24 billion corporation with a market cap of US$23 billion, the Aditya Birla Group is anchored by an extraordinary force of 100,000 employees, belonging to25 different nationalities. Over 50 per cent of its revenues flow from its operations across the world. The Aditya Birla Group's products and services offer distinctive customer solutions worldwide. The Group has operations in 20 countries - India, Thailand, Laos, Indonesia, Philippines, Egypt, China, Canada, Australia, USA, UK, Germany, Hungary, Brazil, Italy, France, Luxembourg, Switzerland, Malaysia and Korea. In India, the Group has been adjudged "The Best Employer in India and among the top 20 in Asia" by the Hewitt-Economic Times and Wall Street Journal Study Globally the Adity Birla Group is: A metals powerhouse, among the world's most cost-efficient aluminum and copper producers. Hindalco, from its fold, is a Fortune 500 Company. It is also the largest aluminum rolling company and one of the 3 biggest producers of primary aluminum in Asia, with the largest single location copper smelter. No. 1 in viscose staple fibre. The 3rd largest producer of insulators. The 4th largest producer of carbon black The 11th largest cement producer globally and the 2nd largest in India Among the world's top 15 BPO companies and among India's top 3 Among the best energy efficient fertilizers plants. In India : A premier branded garments player The 2nd largest player in viscose filament yarn The 2nd largest in the Chlor-alkali sector Among the top 5 mobile telephony companies A leading player in Life Insurance and Asset Management Rock solid in fundamentals, the Aditya Birla Group nurtures a culture where success does not come in the way of the need to keep learning afresh, to keep experimenting. Beyond Business : Working in 3700 villages Reaching out to 7 million people annually through the Aditya Birla Centre for Community Initiatives and Rural Development, spearheaded by Mrs. Rajashree Birla. Focus areas are : health care, education, sustainable livelihood, infrastructure and espousing social causes Run 45 Schools and 18 Hospitals Transcending the conventional barriers of business to send out a message that "We Care". PRODUCT PROFILE Products of Birla White At Grasim Industries Ltd. (White Cement Divn), Birla white manufacture world class products like: Birla White Cement Birla White Wall care Putty Birla White Textura (White Cement based textured Wall finish) Birla White KOOL n SEAL Birla White GRC (Glass Fibre Reinforced Cement) WALL CARE PUTTY INFORMATION Birla White Wall care Putty is a white cement based putty. It provides a protective base for your expensive paints. It’s superior water resisting properties prevent the paint from flaking even if the walls are damp. It's used to fill fine pores in walls and ceilings, so you get the smooth, dry surface that's so essential for painting. Birla White Wall care putty has better water-resistance, adhesive strength and durability than ordinary putties. Being cement based it has better compatibility with the base plaster and forms a durable base for paints. It can be applied on both, Interior and exterior walls. Making it a mini-revolution in putties! Available in FINE & COARSE (MATT) finish. Only international standard white cement based Putty in India with Water-resistant properties.(HDB-Singapore Standards)Packaging: Available in 5 & 20 Kg packs. BIRLA WHITE PLANT Birla White Cement is the premier flagship brand of Grasim Industries Ltd. (White Cement Division).Established in 1988, in technological association with Onoda Engineering & Consulting Japan, its initial capacity was 80,000 tones per annum. In response to increasing demand, a second unit was added with technology from Nihon Cement Co., Japan. Today the company has an established capacity of475 thousand tones per annum for White Cementand200 thousand tones per annum for Wall Care Putty. Without doubt making it India's largest white cement company. BIRLA WHITE QUALITY SYSTEM Birla White is the first cement plant to get ISO 9002 QMS certification from RWTUV, Germany. It is also IQRS level-5, certified from DNV, Netherlands. Need we go on? IQRS level-5ISO 9002 QMS ENVIRONMENTAL POLICY At Birla White, we believe in the environment. Deeply. We have an Environmental Management System in place, and an environmental policy that is aggressively promoted among our employees and the local community. We believe in sustainable development that preserves the environment. And technology selection that keeps environmental needs in mind. Is it any surprise then to discover that we've been awarded the IERS Level-5 & ISO14002 Certification from DNV, Netherlands, for the very highest levels of environmental commitment? ISO 14002 IERS Level - 5 Group Vision To be a Premium Global Conglomerate with a clear focus on each business. Group Mission To deliver superior value to our customers shareholders, employees and society at large. Birla White's Vision To be the most preferred supplier of quality product category to result in sales revenue of more than Rs.1000 crore by FY 2010. Birla White's Mission To deliver superior value to our customers, shareholders, employees and society at large with increased focus on living with our values. (DELIGHT)3 Organizational Delight (CVA) D(O) Best Value Creator Employee Delight Customer Delight D (E) D (C) D3 = D (O) x D (E) x D (C) BIRLA WHITE TECHNOLOGY PARTNERS The Birla White plant operates on the latest state of the art technology. The plant is equipped with novel equipments like the Vertical roller mill from Pfeiffer, Roller press from Koppern, Continuous blending silo from IBAU, Stacker and Reclaimer from Germany. The whole process is completely automated by using Distributed control systems of Leeds & Northrup, USA, ABB Sweden, Fuzzy control system from FLS Automation, Denmark and supported with the on-line X-ray cement analyzer from ARL, Switzerland. Giving you nothing less than the whitest white, world-class cement. Every time. Chairman's Message (Chairman: The Aditya Birla Group) The landscape of the cement industry has undergone area-change with the industry consolidation and the entry of the multinationals. In the foreseeable future, one envisages just three to four major industry players, with a few regional companies on the horizon as well. Cement is clearly a focus area for our Group. Today, with a total cement production capability in excess of31 million tonnes per annum, we the leader in the industry. We are one of the world's largest manufacturers of White Cement. Our intent is to continue to be a dominant player, who is customer centric, constantly innovative, delivering value-adding products and superior services. We believe that the Indian Cement industry holds tremendous potential for us. Board of Directors CEO Kumar Mangalam Birla Name Designation Director A K Dasgupta Additional Director B V Bhargava Director Cyril Shroff Whole Time Director D D Rathi Chairman / Chair Person Kumar Mangalam Birla Director M L Apte Director R C Bhargava Director Rajashree Birla Director S G Subrahmanyan Whole Time Director Shailendra K Jain Company Secretary Ashok Malu