Company
Profile
Vodafone
is a mobile network operator with its headquarters in Newbury, Berkshire ,
England , UK
Vodafone
Essar, previously Hutchison Essar is a cellular operator in India that covers 23 telecom circles in India India
Vodafone
Essar provides 2.75G services based on 900 MHz and 1800 MHz digital GSM
technology, offering voice and data services in 23 of the country’s 23 license
areas. It is among the top three GSM
mobile operators of India
Ownership
Vodafone
Essar is owned by Vodafone 52% Essar group, 33% and other Indian Nationals,
15%.
On
February 11, 2007, Vodafone agreed to acquire the controlling interest of 67%
held by Li Ka Shing Holdings in Hutch-Essar for US$11.1 billion, piping
reliance Communications, Hinduja group, and Essar Group, which is the owner of
the remaining 33%. The whole company was
valued at USD 18.8 billion. The
transaction closed on May 8, 2007.
Previous Brands
In
Mumbai, it was earlier known by the name orange, a brand that used to be
marketed by its former owner, Hutchison.
Still earlier it was known as max Touch and Ace Tel even before that.
In
December 2006, Hutch Essar re-launched the “Hutch” brand Nationwide,
consolidating its services under a single identity. The Company entered into agreement with NTT
DoCoMo to launch i-mode mobile Internet service in India
The
company used to be named Hutchison Essar, reflecting the name of its previous
owner, Hutchison. However, the brand was
marketed as Hutch. After getting the
necessary Government approvals with regards to the acquisition of a majority by
the Vodafone group, the company was re-branded as Vodafone Essar. The marketing
brand was officially changed to Vodafone on 20 September 2007.
On
September 20, 2007 Hutch becomes Vodafone in one of the biggest brand
transition exercises in recent times.
Vodafone
Essar is spending somewhere in the region of Rs. 250 crores on this high
profile transition being unveiled today.
Along with the transition, cheap cell phones have been launched in the
Indian Market under the Vodafone brand.
the company also plans to launch co-branded handsets sourced from global
vendors as well.
A
popular daily quoted a Vodafone Essar director as saying that “The objective is
to leverage Vodafone Group’s global scale in bringing millions of low-cost
handsets from across-the-world into India
formation of Vodafone with the HECP of HUTCH
In
1992 Hutchison Whampoa and its Indian business partner established a company
that in 1994 was awarded a license to provide mobile telecommunications
services in Mumbai (formerly Bombay
In
Delhi
By
the time of Hutchison Telecom’s Initial Public Offering in 2004, Hutchison
Whampoa had acquired interests in six mobile telecommunications operators
providing service in 13 of India
In
a country growing as fast as India India
– in cities like Mumbai, Delhi India India
In
February 2007, Hutchison Telecom announced that it had entered into a binding
agreement with a subsidiary of Vodafone Group Plc to sell its 67% direct and
indirect equity and loan interests in Hutchison Essar Limited for a total cash
consideration (before costs, expenses and interests) of approximately US$ 11.1
billion of HK#87 billion.
1992: Hutchison Whampoa and Max Group established
Hutchison Max
2008: Acquisition of Delhi
operations Entered Calcutta and Gujarat
markets through ESSAR acquisition
2001: Won auction for licences to operate GSM services in
Karnataka, Andhra Pradesh and Chennai.
2003: Acquired AirCel Digilink (ADIL – ESSAR
Subsidiary) which operated in Rajastan, Uttar Pradesh East and Haryana telecom
circles and renamed it under Hutch brand.
2004: Launched in
three additional telecom circles of India
namely “Punjab ”, “Uttar Pradesh West Bangal”
2005 : Acquired BPL (Except Mumbai) -3 Circles, another mobile service provider in India
2008: Vodafone acquired the Licence in remaining 7
Circles and has started its pending operations in Madhya Pradesh/Chattisgarh
with its headquarters at Malviya nagar, Bhopal
as well as in Orissa , Assam ,
North East and Bihar .
2008: Vodafone launched the Apple iPhone 3G to be used on
its 17 circle 2.75G network.
Hutch
was often praised for its award winning advertisements which all follow a
clean, minimalist look. a recurrent
theme is that its massage Hello
stands out visibly though it uses only white letters on red background. Another recent successful and campaign in
2003 featured a pug named Cheeka following a boy around in unlikely places,
with the tagling, wherever you go, our network
follows. The simple yet powerful
advertisement campaigns won it many admires.
Subscriber Base:
The
Vodafone subscriber base according to COAI – Cellular Operator Association of
India as of Nov 2008 was:
- City/Circle Nov 2008
- Mumbai 4115671
- Kolkatta 2481872
- Chennai 1472340
- A.P 3430016
- Karnataka 3333207
- Haryana 1878339
- U.P (E) 5589567
- Rajasthan 4343407
- UP (W) 3825035
- Tamil Nadu 4509341
- Kerala 2704412
- Orissa 137445
- North East 29814
- Madhya Pradesh 50213
- Chattisgarh 207 Only
- Himachal Pradesh 193
The
total is 54,624,809 or 23.38% of the total 233,676,930 GSM mobile connections
in India
Vodafone
Essar 58,764,164 or 23.57% of total 249,349,436
Vodafone is here: Hutch is now
Vodafone
20
September 2007
Mumbai, September 20, 2007:
Vodafone, the world’s leading international mobile communications company, has
fully arrived in India India
The popular and endearing
brand, Hutch, will be transitioned to Vodafone across India
Vodafone, the world’s leading
mobile telecommunication company, completed the acquisition of Hutchison Essar
in May 2007 and the company was formally renamed Vodafone Essar in July 2007.
Asim Ghosh, Managing Director, Vodafone Essar, said "We’ve had a great
innings as Hutch in India
Harit Nagpal, Marketing and New
Business Director, Vodafone Essar, said, "This transition is probably the
largest brand change ever undertaken in this country and arguably as big as any
in the world. It is even larger than our own previous brand transitions as it
touches over 35 million customers, across 400,000 shops and thousands of our
own and our business associates' employees."
The Vodafone mission is to be
the communications leader in an increasingly connected world – enriching
customers’ lives, helping individuals, businesses and communities be more
connected by delivering their total communication needs.
Vodafone's logo is a true
representation of that belief - The start of a new conversation, a trigger, a
catalyst, a mark of true pioneering.
About Vodafone Essar Limited
Vodafone Essar in India India
Over the years, Vodafone Essar,
under the Hutch brand, has been named the 'Most Respected Telecom Company', the
'Best Mobile Service in the country' and the 'Most Creative and Most Effective
Advertiser of the Year'. Vodafone is the world's leading international mobile
communications company. It now has operations in 25 countries across 5
continents and 40 partner networks with over 200 million customers worldwide.
Vodafone has partnered with the Essar Group as its principal joint venture
partner for the Indian market.
The Essar Group is a
diversified business corporation with interests spanning the manufacturing and
service sectors like Steel, Energy, Power, Communications, Shipping &
Logistics and Construction. The Group has an asset base of over Rs.400 billion
(US$ 10 billion) and employs over 20,000 people.
COMPANY OVERVIEW
For
the fiscal year ended March 2005, Vodafone Group reported revenues of $61,849
million, an increase of 28.8% against the previous year. The company reported a
net income loss of $16,615 million for the year.
COMPANY DESCRIPTION
Vodafone
is one of the world’s largest wireless telecommunications companies, with a
significant presence in Continental Europe, the UK, the US and the Asia Pacific
region, through its subsidiaries, joint ventures and associated undertakings.
Vodafone also has interests in wireless telecommunications businesses in the
Middle East and Africa. The group provides a full range of wireless
telecommunications services, including cellular, PCS, paging and data
communications.
The
company’s data service offerings include Vodafone Live! and Vodafone Mobile
Office. Vodafone Live! is Vodafone's data service which bundles together GPRS
based consumer services such as picture messaging, Java games, ring tones and
infotainment services. Vodafone Live! is based on standards such as MMS, WAP
2.0 and J2ME and was developed by a range of teams across the Vodafone group
including J-Phone and Vodafone Global Content Services (formerly Vizzavi).
Vodafone's
business equivalent of Vodafone Live! is Vodafone Mobile Office. Services
marketed under this brand offer fast data transmission, access to corporate
networks and other data services that are attractive to business customers.
Mobile Connect Card is the first of Vodafone's global business services to be
offered under the Mobile Office name.
The
company’s business activities are split into six areas based on geographical
regions. These divisions are UK & Ireland, Northern Europe, Southern
Europe, The Americas, Asia-Pacific and Middle East/Africa. The divisions are
made up of several subsidiaries active in different markets.
In
Europe, Vodafone holds interests in a number of major mobile providers in a
variety of countries such as Portugal, Spain, Greece, Ireland, the Netherlands
and Sweden. The company’s major investments are held through its affiliate,
Vodafone AG, in Germany. Vodafone also has controlling interests in SFR in
France and Omnitel in Italy, although these companies now operate under the
Vodafone brand name.
Vodafone
operations in the Americas include its large interest in the US company,
Verizon Wireless. Verizon Wireless is a joint venture between Vodafone and
Verizon Communications. Vodafone owns a 44% stake in Verizon Wireless.
In
the Asia-Pacific region, Vodafone activities include its operations in Australia,
New Zealand and Fiji where the company offers mobile services under its own
name. The company’s operations in this region also include its equity stakes in
J-Phone Vodafone of Japan and China Mobile. Vodafone has a near 98% stake in
J-Phone through Vodafone K.K., while its stake in China Mobile currently stands
at just over 3%.
Vodafone?
S activities in the Middle East and Africa include its operations in Egypt,
Kenya, Kuwait and South Africa. The company owns 67% of Vodafone Egypt, 35% of
Safaricom of Kenya and 35% of Vodafone of South Africa. Vodafone also holds a
stake in MTC Vodafone of Kuwait.
The
UK remains an important part of the group’s activities. Through its wholly
owned subsidiary, Vodafone UK, the company provides mobile services to many millions
of customers. The company also operates a paging business in the UK.
Vodafone
is investing in both its global platform and Internet services. With 3G
technologies, Vodafone will be able to offer users increased bandwidth
connections to wireless handsets, allowing them to access a range of new
services. These will include video telecommunications, high speed access to
corporate intranets and the Internet; and the provision of electronic mail
services, which allow the user to access and control a range of messaging
options, including email and voice mail.
KEY EMPLOYEES:
NAME
|
LEVEL
|
Lord MacLaurin of knebworth
|
Chairman
|
|
Kenneth J Hydon
|
Finance Director and Director
|
|
Thomas Geitner
|
Chief Technology Officer and Director
|
|
Arun Sarin
|
CEO
|
|
Peter R Bamford
|
Chief Marketing Officer and Director
|
COMPANY VIEW:
Arun Sarin, Chief Executive of Vodafone, made the following
statement. The statement was taken from the company's 2004 Annual Report.
Mobile telecommunications is one of the most dynamic
industries today. Its potential is vast. Today wireless technology only reaches
one fifth of the world's population. In fact, 2 billion people have never even
made a phone call. I'm delighted by the prospect that their first call could
very well be made on a mobile phone.
In the coming years, the increasing number of mobile
customers will enjoy a very different range of services. With the arrival of 3G
and other new technologies and the significant increase in voice capacity and
data rates they provide, the opportunity for growth in this industry is
tremendous. The wireless future holds even more ways for people to share
memorable moments, anywhere, anytime.
During my first year with Vodafone I have visited every
part of our organization, met with customers, employees, business leaders,
regulators and stakeholders. I have reviewed our strategies, studied our
operational practices and taken stock of the business we are managing on behalf
of our customers and our shareholders. I am inspired by what I see.
Across our business we have plans to capitalize on market
trends by applying our understanding of customer needs and deploying systems
and technology to deliver high quality, great value, wireless services.
Our Goals:
At
Vodafone, everything we do, further our desire to create mobile connections for
individuals, businesses and communities. Our Vision is to be the world's mobile
communications leader and we're delighted by the prospects for the future of
our industry.
Our
commitment to this industry is underlined by our company values, which state
that everything we do is driven by our passion for customers, our people,
results and the world around us.
Ø As the fact shows that maximum ordering decisions are influenced by customer demand, company may try to motivate the respondents since they contribute a lot in increasing the sales of the company.
Ø The company may try to bring out attractive incentive schemes for the People.
Ø The company may take some measure to increase the preference of Onida brand among the customers.
Ø The company may organize in-house meetings which gives an opportunity to People to project their grievances.
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