ABOUT BPL PVT LTD

INTRODUCTION TO BPL PVT LTD

One of the most recognized brand names in the India, BRITISH PHYSICAL LABORATORIES INDIA PVT LTD (BPL) is an Indian electronics company that deals with consumer appliances (such as refrigerators and washing machines), home entertainment products and health care devices. The company was established in the year 1963 as a single product company manufacturing high precision hermetically sealed panel meters for defence applications in Palakkad, Kerala, under the name of British Physical Laboratories.

Within a span of 5 years BPL has exemplified the quest for excellence in the world of medical products becoming the country’s foremost in manufacturing electro-cardiographs. With the increasing nationwide infrastructure development in power & telecommunication, BPL ventured into this field with its Power Line Communications Carrier (PLCC) and continues to be a leader in this field. With the advent of televisions in India, BPL used its manufacturing strengths and strong technical tie up with SANYO Japan to launch the BPL brand televisions in Indian market. With relentless commitment to quality, consistent dedication to customer satisfaction and unparalleled standards of service, BPL is recognized as a benchmark for new age technology, superior quality, digital concepts and personalized service that has ensured loyal customers and nationwide acclaim in the industry.

BPL established its image as a reliable and strong brand in the consumer durables market, a reputation that it still enjoys. In India, BPL has its footprint across the country through a distribution network comprising of over 7000 channel partners. Manned by customer friendly and informed sales persons.

Over the years, BPL’s growth has been subject to constant challenges. The company was started at a time when the government had reserved many areas of business for the public sector. It had also virtually barred most entrepreneurs from entering other fields through reservations on licensing.

From 1980 onwards, when the industrial licensing was relaxed, BPL began manufacturing televisions and telecommunications equipment, demonstrating it’s potential and future business area. In the early 1990s, after globalisation and liberalization of the Indian economy, competition entered the market. BPL retained its strong presence and growth rate. Strategic alliances with international companies provided the technology for them and set the standards of quality.

Using its experience of the market and the consumer, BPL concentrated on importing technology, improving product quality, innovations and manufacture of electronic products that enhanced the quality of life. After 37 years, BPL has metamorphosed from an entrepreneurial venture, into India’s biggest consumer electronics company.

COMPANY PROFILE

Type	Public (NSE , BSE )
Founded	1963
Founder	T.P.G Nambiar
Headquarters	Mumbai India
Industry	Electronics
Product	Television, Refrigerator ,Microwave, Audio ,Video, Home UPS, Batteries, Emergency lights
Employees	14,000
Website	www.bplworld.com

About BPL

In 1963, BPL founder and Group Chairman TPG Nambiar began manufacturing hermetically sealed precision panel meters in Palakkad, Kerala, under the name of British Physical Laboratories. Having worked in the UK and USA, when he came back to India armed with a vision of pioneering the manufacture of superior quality electronic products, he dreamed of making BPL a household name.

Over the years, BPL's growth has been subject to constant challenges. The company was started at a time when the government had reserved many areas of business for the public sector. It had also virtually barred most entrepreneurs from entering other fields through reservations on licensing.

From 1980 onwards, when the industrial licensing was relaxed, BPL began manufacturing televisions and telecom equipment, demonstrating it’s potential and future business area. In the early 1990s, after globalization and liberalization of the Indian economy, competition entered the market. BPL retained its strong presence and growth rate. Strategic alliances with international companies provided the technology for them and set the standards of quality.

Using its experience of the market and the consumer, BPL concentrated on importing technology, improving product quality, innovations and manufacture of electronic products that enhanced the quality of life. After 37 years, BPL has metamorphosed from an entrepreneurial venture, into India's biggest consumer electronics company.

BPL Limited. The Group's principal activities are to manufacture and distribute consumer electronic products. The products include televisions, video tape recorder, audio systems, emergency lanterns, electrocardiographs and monitors. The Group also manufactures home appliances like washing machines, refrigerators, vacuum cleaners, microwave ovens, gas tables, soft energy and consumer telecom products. Its plants are located at Kerala, Karnataka and Uttar Pradesh. The Group operates only in India.

You will find our products in over 9 million homes across India. Our aim is to make BPL the first choice of consumers all over India. That is why quality is a priority and constant innovation, a quest. Our consumers expect the best from us. Living up to their challenges make us strive to improve, innovate and perform constantly, sustaining growth and profitability. The very nature of our business and the lengths to which we go to bring you the best from the world, have earned us the reputation of being an “International Indian”.

Our collaborators are Sanyo, Toshiba, Octal, Media One and Nokia among other, whose expertise and international experience have helped us to provide the best in India.

BPL is a well-diversified group with excellent brand image in Entertainment Electronic, Home Appliances, Batteries, Telecommunications and Health care product. It has been the corporate strategy to give international quality products to our customers at a reasonable cost. The strategy of backward integration has paid BPL rich dividends in attaining and maintaining international quality in all our products.

BPL at a Glance:

· Our consolidated group revenues exceed Rs.24125.6 million or US$ 502.60 million (Excluding power and BPL Innovation Company) for March 2001-2002.

· They are the first brand to sell one million color televisions for three consecutive years (1999, 2000, and 2001).

· They provide superior returns to our 32,801 shareholders, the stated objective of our company being, deliver superior value to investors and customers in the long-term.

· There international collaborators include Sanyo, Toshiba, France Telecom, Siemens and Media One.

· These products are sold in many countries including UK, USA, Japan, Australia and the Middle East.

· They have a range of over 230 Products and Services to make your life more exciting. And enrich your lifestyle.

PRODUCT PROFILE

BPL is a well-diversified group with excellent brand image in entertainment electronic, Home Appliances, Batteries, Telecommunications and health care product. It has been the corporate strategy to give international quality products to our customers at a reasonable cost. The strategy of backward integration has paid BPL rich dividends in attaining and maintaining international quality in all the products.

BPL HAS CATEGORISED ITS PRODUCTS INTO TWO MAIN CATEGORIES NAMELY:

CONSUMER PRODUCTS:

Mobile phones

Land line phones

Home entertainment: DVD, home theatres, power chords and speakers.

TV: flat

Slim

Conventional

Household products: Home lightening- BPL TECHNO VISION LTD.

Home appliances

PROFESSIONAL PRODUCTS:

Medical system- health care business group

Enterprise communication

Energy communication

BPL HAS CATEGORIZED ITS PRODUCTS INTO 4 MAIN GROUPS NAMELY:

SANYO – BPL PVT LIMITED.

SEBG- SOFT ENERGY BUSSINESS GROUP

HCBG- HEALTH CARE BUSSINES GROUP.

BPL TECHNO VISION (BTVL)

BPL TELECOM

SANYO – BPL PVT LIMITED

Sanyo Bpl Private Limited is a Joint Venture between SANYO Electric Co. Ltd., Japan and BPL Limited, started with the strategic intent to create one of India’s leading and most technologically advanced consumer electronics company. The JV came into existence in December 2005. The company has implemented a dual brand strategy, and has entered the market with both BPL and SANYO branded products. Whilst SANYO will cater to the high-end technology connoisseur, BPL brand will address the color TV segment, which has been BPL’s forte for years.

Earlier in Product portfolio of SANYO BPL there were Color TVs, Refrigerators, Washing Machines, Audio and Microwaves. But now this venture is handling only CTV. After 2006 other products have gone to BPL Techno Vision Pvt. Ltd.

HOME APPLIANCES BUSINESS GROUP

Among various pioneers, the HABG was the first to introduce the convenience of frost- free Refrigerators, fuzzy logic washing machines, microwave with grills suited Indian cooking compact and easy vacuum Cleaners and highly efficient cooking ranges of a large number of new products like non-CFC refrigerators, 4 direct cool refrigerators models, new washing machine technology called perfect Wash System and auto ignition Gas tables.

Factories:

BPL Refrigeration Limited

BS Appliances limited

HEALTH CARE BUSINESS GROUP

The high standards set early in the founding years by professional and health care products business group has become the benchmark of the success for our entire business group today. Medical products require a high degree of quality and reliability and performance, these professional products have placed BPL on the top of the medical electronics market in India. The range of products include ECG recorders, defibrillators, pulse ox meters, beside & central monitoring systems, stress test systems & ultra Sounds Scanners.

SEBG- SOFT ENERGY BUSSINESS GROUP

A leader in the battery business, BPL Excel Alkaline batteries and BPL Power cell Dry Batteries has both captured a substantial share of the domestic market. Product both alkaline and dry batteries in state-of-the art manufacturing units, BPL not only caters to the vast domestic market but is also the largest Indian exporter of alkaline batteries. BPL exports battery to leading international companies and is favored the world over for its high standards of quality.

BPL TELECOM:

Having started its services in 1995, BPL Mobile currently operates in Mumbai city with more than 1 million happy and satisfied subscribers. In the latest TRAI (Telecom Regulatory Authority of India) benchmark study on quality of service of mobile phone service providers across all GSM & CDMA operators places BPL

Mobile amongst the top in Mumbai in December, 2006 BPL Mobile topped in satisfaction scores on critical parameters of overall customer satisfaction with a score of 99%, billing performance scoring 99% on post paid and 98.5% of connections with good voice quality

BPL Techno Vision Ltd. (BTVL)

Set up as a Joint Venture, with Sanyo holding 40% Equity. Was initially totally independent upon Sanyo for Technology and Product lines All Machinery, Components and Parts imported from Sanyo during the early years. But after 2006 BPL is handling the other appliances like Entertainment, home appliances, Home UPS, DVD, under BPL TECHNO VISION PRIVATE LIMITED and only CTV has gone to Sanyo-BPL.

Date of Conversion to BTVL : 16.02.2006

Date of Implementation : 01.04.2006