About Coca Cola Company

If I says Coca Cola immediately you will imagine that is one of the India’s finest cold drink.

COMPANY PROFILE

Atlanta Beginnings

1886-1892

It was 1886, and in New York Harbour, workers were constructing the Statue of Liberty. Eight hundred miles away another great American symbol was about to be unveiled.

Like many people who change history, John Pemberton, a Civil war veteran and Atlanta pharmacist, was inspired by simple curiosity. He loved tinkering with medicinal formulas, and on afternoon, searching for quick cure for headaches, he stirred up a fragrant, caramel-colored liquid in a three-legged pot. When it was done, he carried it a few doors down to Jacob’s Pharmacy.

In its first year, the Company sold about 9 glasses of Coca-Cola a day. A century later, the Coca-Cola Company has produced over 10 billion gallons of syrup. 1886-1991, Pemberton sold the Company to Atlanta businessman As a Griggs Candler for a total about $2300. Candler would become the Company’s first president, and the first to bring real vision to the business and brand.

Beyond Atlanta

1893-1904

The aggressive promotion worked. By 1895, Candler had build syrup plants in Chicago, Dallas and Los Angeles. Inevitably, the soda’s popularity led to a demand for it to enjoyed in new ways. In 1894, Mississippi businessman named Joseph Biedenharn became the first to put the drink in bottles. When in 1889, two Chattanooga lawyers, Benjamin F. Thomas and Joseph B. White head, secured exclusive rights from him to bottle and sell the beverage – for the sum of one dollar.

Safeguarding the Brand.

1905-1918

Advertising focused on the authenticity of Coca-Cola, urging consumers to “Demand the genuine” and “Accept no substitute”. The company also decided to create a distinctive bottle shape to assure people they were actually getting a real Coca-Cola. In 1916, the Root Glass Company of Terre Haute, Indiana, began manufacturing the famous contour bottle. As the country roared into the new century, the Coca-Cola company grew rapidly, moving into Cuba, Puerto Rico, France and the other countries and U.S. territories. In 1900, there were two bottlers of Coca-Cola, by 1920, there would be about 1000.

The Woodruff Legacy

1919-1940

Perhaps no person had more impact on the Coca-Cola company than Robert Woodruff. In 1923, five years after his father Ernest purchase the company from Asa Candler, Woodruff became the company President. Woodruff was a marketing genius who saw opportunities for expansion everywhere. He captivated foreign market with innovative campaigns. Coca-Cola traveled with the US team to the 1928 Amsterdam Olympics, the logo was emblazoned on racing dog sleds in Canada and the walls of bullfighting arenas in Spain. Woodruff pushed development and distribution of the six-pack, the open top cooler, and all innovations that made it easier for people to drink Coca-Cola.

The War and its Legacy

1941-1959

In 1941, America entered World War II. Thousands of men and women were sent overseas. The country and Coca-Cola rallied behind them. Woodruff ordered that “every man in uniform gets a bottle of Coca-Cola for 5 cents, wherever he is, and whatever it costs the Company”. In 1943, General Dwight Eisconhower sent an urgent cable gram to Coca-Cola requesting shipment of materials for 10 bottles plants. During the many, many Europeans enjoyed their first taste of beverage and when peace finally came, Coca-Cola was doing a lot of business overseas. Woodruff’s vision that Coca-Cola be placed within arms reach of desire was coming true. From the mid 40’s until 1960 the number of countries with bottling operations nearly doubled.

A World of Customers

1960-1981

After 75 years of amazing success with brand Coca-Cola, the company decided to expand new flavors Sprite in 1961, Tab in 1963 and Fresca in 1966. The international appeal of Coca-Cola was embodied by 1971 commercial, were a group of young people from all over the world gathered on a hill top in Italy to sing “I would like to buy the world a Coke”. In 1978, the Coca-Cola company was selected as the only company allowed to sell packet cool drinks in the Peoples Republic of China.

Coca-Cola Now

1990-Now

In Feb 2000, Doug Draft was named company’s Chairman. Coca-Cola is a huge international company but Draft’s vision is to have the company operate as a collection of smaller, locally run business. “No One”, Draft points out “decides to enjoy of our product globally”. That’s why Coca-Cola is committed to local markets, to paying attention to what people from different cultures and back grounds like to drink, and where and how they want to drink it. Every ten seconds, 1,26,000 people chose to reach for one of the Coca-Cola company brands, and it is the company’s mission to make the choice exciting and satisfying, every single time.

HISTORY OF COCA-COLA

The history of Coca-Cola is a story that begins more than a centaury ago in the back yard a few blocks down the street from where the world headquarters of the Coca-Cola company is now located.

Coca-Cola originated in Atlanta, Georgia, on May 8, 1886. Pharmacist Dr. John Styth Pemberton stirred up a fragrant caramel colored syrup in a three-legged brass kettle in his backyard and now carried a jug of his formulation down the street to Jacob’s pharmacy, Atlanta’s largest drug store. That same day, the new product made its debut as a soda fountain drink for five cents a glass. When carbonated water was mixed with the new syrup, refreshment history was made.

Dr. Pemberton’s partner and book keeper Frank M. Robinson suggested that name and calligraphed the famous trademark in unique script.

Since then, the Coca-Cola has grown up became the most favorable soft drink in more than 200 countries across the world.

PROFILE OF COCA-COLA INDIA

Coca-Cola India began in the year October 1993. Prior to this the company was forced to leave the country in the year 1977, 16 years from the date of its re-entry. The political developments made the company to wind up its operations in India. In 1993, Coca-Cola was re launched in the historic city of Agra. Immediately after reentering the country, it took over the network of 52 bottlers of the National soft drink leader at the point of time i.e. Parle Exports. The major advantage the company gained through the re-entry was that it acquired all the brand leaders in the industry i.e. Thumps up, Limca, Citra, Gold Spot and Maaza. The bottles were convinced to invest money and upgrade their plants to suit cokes requirements in 1994. 18 bottling plants in the country launched the international flavors Coca-Cola and Fanta in their respective markets. This continued with the rest of bottlers launching these brands gradually in their respective markets. The company aims to takeover all the 52 plants and set up new plants in order to cater to the customers and the increasing demand for the soft drinks manufactured in organized sector.

VISION OF COCA-COLA

Provide exceptional strategic leadership in the Coca-Cola India System resulting in consumer and customer preferences and loyalty, through Coca-Cola’s commitment to them, and in a highly profitable Coca-Cola corporate branded beverages system.

MISSION OF THE COCA-COLA INDIA

Create consumer product, services and communications, customer service and bottling system strategies, processes and tools in order to create competitive advantage and deliver superior value to:

1. Consumer’s as a superior beverages experience.

2. Consumer’s as an opportunity to grow profits through used of finished drinks.

3. Bottlers as an opportunity to grow profits and volume.

4. TCCC as trademark enhancement and positive economic value-added.

5. Suppliers as an opportunity to make reasonable profits when creating real value added in an environment of system-wide teamwork, flexible business system and continuous improvements.

6. CCI Associates as superior career opportunity.

7. Indian Society in the form of a contribution to economic and social development.

PROFILE OF MOULA-ALI PLANT PVT LTD

There are six units in AP Region five units are company owned bottling units (COBU) and one is franchise owned bottling units. (FOBU).

The annual turnover of Moula-Ali units is 90-100 crores this unit was earlier spectra bottling units which was taken over by Coca Cola on 27-12-1997.

EMPLOYEE STRENGTH:

There are 360 permanent employee. In that 225 workers and 135 are staff and the contract labour are 250 in numbers.

THE FUNCTION OF MOULA-ALI BOTTLING COMPANY

• Bottling (Production)
• Distribution
• Sales
• Marketing
• Local advertising

Administration of day-to-day activities

PRODUCTS

The Indian market offers a strong consumer potential as the majority of the population is in middle class category, which is a strong consumer base for any soft drink industry.

Coca-Cola and Pepsi are the main combatants in the soft drinks wars. They wage constant and pitch battles for the retail shelf space. They engage in price wars, copycat advertising, court battles etc.

After 16 years, soft drinks again Coca-Cola came to India and launched Coke in October 1993 for the first time in Agra. As a result of liberalization and opening doors to the multi national companies, Pepsi came to India in the year 1990 and for Indianization it has added the word Lehar.

Coca-Cola India’s objective is to create more seasons and reasons for enjoying a Coke. That is why the 200ml “Mini” Coke bottle Coke, as a brand has a 21% market share.

Coca-Cola India accounted for 135 million units cases. While Pepsi Company accounted for 79 million units cases.

In 2001 Coca-Cola claims a market share of 58% of the total soft drinks market. Of this, Coca-Cola and Thumps up accounted for 42% with 16% accounted by other drinks such as Limca, Maaza, Sprite and Fanta. Pepsi company market share is 42% respectively.

The coca cola company is the world leading manufacturer marketer and distributor of non alcoholic beverage concentrates and syrup. With world headquarters in Atlanta, Georgia. The company flagship brand, and over 300 products are manufactured and sold by the untries around the world.

PRODUCT PROFILE OF HINDUSTAN BEVERAGE COCA-COLA PVT. LTD MOULA-ALI, HYDERABAD

Coca Cola - 200 Ml & 300 Ml

Thumsup - 200 Ml & 300 Ml

Sprit - 200 Ml & 300 Ml

Limca - 200 Ml & 300 Ml

Maza - 250 Ml

Fanta - 200 Ml & 300 Ml

Keenly - 300 Ml (Soda)

Coca Cola - 1.5 Ltr & 2 Ltr

Thumsup - 1000 ml

Limca - 1.5 Ltr

Maza - 1 Ltr

Sprite - 500 Ml, 1 Ltr & 1.5 Ltr

These are main moving products in Coca Cola company.

In my experience is Keenly is the one of the best drinking water package, Thumsup is specially maded for men, if you are drinker then go with Sprite and Children, Youngsters, Girls, Ladis and old age all people like to drink a coca cola, because it is very best teaste & best to helth also (no side effects). This is my personal experince or best of my knowledge.