VKG Motors Gulbarga

INDUSTRY PROFILE

Tata Motors Limited is India’s largest automobiles company with revenues of Rs. 20,483 crores (USD 4.7 Billion) in 2004-05 it is the leader by for in commercial vehicles in each segment and the second largest in the passenger vehicles market with winning product in the compact mud size car and utility vehicles segments.

The company is the worlds fifth largest medium and heavy commercial vehicle manufacture. The company’s 2200 employees are guided by the version to be “Best in the manner in which we operate best in the products we deliver and best in our value system and ethics”. Established in 1945, Tate Motors presence indeed cuts across the length and breadth of India. Over 3 million Tate vehicles play on India roads since the first rolled our in 1954. The company’s manufacturing base is spread across Jameshedpur, Pune and Lucknow, rapport by a nation wide dealership. Sales services and spare parts network compressing about 1,200 touch points.

Tata Motors the first company from India’s engineering sector to be listed in the New York stock Exchange (Sept 2004 has also emerged as a global automobile company. In 2004 it acquired the Daewoo commercial vehicles company, Koreas second largest track maker. The rechrist ended Tata Daewoo commercial vehicles company has already began the launch new products. In 2005 Tata motors acquired a 21 % in Hispono Cascara, a repute Spanish, manufactures, with an option to acquire the remaining stake as well. Hispono presence is being expanded in other markets. These acquisitions will further extend Tata Motors global footprint, established through exports since 1961, the company’s commercial and passenger vehicles are already being marketed in several countries in Europe, Africa. The middle east, Australia, South, East Asia and South Asia. It has assembly operations in Malaysia, Kenya, Bangladesh, Spain, Ukaraine, Russia and Senegal.

The foundation of the company’s growth over the last 50 years is a deep understanding of economic stimuli and customer needs and the ability to translate them into customer designed offering through leading edge R and D 14000 eng and scientists the company engineering research centre established in 1966 has enabled pioneering technologies and products.

Tata Motor’s which developed the first indigenously developed India’s first sports utility vehicle in 1998.

The Tata Indica India’s first indigenous passenger car in its segment.

The pace of new product development has quickened. In 201X5 the year to came will see the introduction of several other innovate vehicles. All rooted in emerging customer needs. Besides product development R and D is also focusing on environment friendly technologies in emission and alternative fuels.

Through its subsidiaries, the company is engaged in engineering and automotive solutions construction equipment manufacturing automotive. Vehicle Components manufacturing and supply chain activities, machine tools and factory automation solution. True to the tradition of the Tata group, Tata Motors is committed in the United Nations Global compact and is engaged in community and social initiatives on human rights, labour and environment standards on compliances with the propels of the global compact, simultaneous it also plays an active role in community development, serving rural communities adjacent to its manufacturing location with the foundation of its rich heritage Tata Motor today’s etching a refulgent future.

It has been a long and accelerated journey for Tata Motors India’s leading automobile manufacture. Some significant milestone in the company’s journey towards excellence and leadership.

1945	Tata Engineering and Locomotives Ltd., was established to manufacture locomotive and other engineering products.
1954	Collaboration with dumber Benz Ag, West Germany for manufacture of medium commercial vehicles. The first vehicle rolled our within 6 months of the contract.
1961	Exports begin with the first truck being shipped to Ceylon, Now Srilanka.
1971	Introduction of Dl. Engines.
1983	Manufacture of heavy commercial vehicles commences
1986	Production of first light commerce Vehicles tata 407, indigenously designed followed by tata 6089.
1991	Launch of the 1St Indigenous passenger car tata sierra. Tata Zo Crane produced One Millionth Vehicle rolled out.
1993	Joint venture agreement signed with, commins engine co Inc for the manufacture of high horsepower and emission fuendly diesel engines.
1995	Mercedes Benz car E220 launched
1996	Tata Sumo Deluse Launched
1998	Tata Safari — India’s first sports utility vehicle launched. 2 Millions vehicle rolled out lndica India’s first fully indigenous passenger car launched.

2000	Indica with Bharat stage 2 (Euroll) complaint diesel engineer launched. Utility vehicles with Bharat 2 (EurolI) complaint engine launched. Launch of CNG buses
2001	Indica V2 launched — 2nd generation India
	Launch of CNG lndica
	Launch of the Tata Safari Ex.
	Indica V2 becomes India’s number one car in its segment
	Exists joint venture with Dainder Chryshar.
2004	Unveiling of the tata Sadan at Auto Expo 2002’
	Petrol version and India V2 launched.
	Launch of the Tata Sumo + Series
	Launch of the Tata Indigo
2003	Launch of the Tata Safari Limited Edition
	On 29th July, JRD Tata’s Birth Anniversary Tat Engineering becomes Tata Motors Ltd.
	First City Raver rooled out
	135 Ps Tata Safari Exipetrol launched
2004	Tata Motor’s and Daewoo Commercial Vehicles Co., Lt Sign investment agreement.
	Tata Motor’s acquisition of Daewoo Commercial Vehicle Co.
	Tata Daewoo Commercial Vehicles Co Ltd (TDCV launched the heavy duty truck “NOVUS” in Korea.
	Sumo Victa launched
	Indigo Marina Launched
	Tata motors lists on the NYSE
2005	The power packed Safari Dicar is launched
	Tata Motor’s launches Indica V2 turbo diesel
	Inauguration of new factory @ Jamshedpure of NOVUS.
2007-09	TATA Manza with Qudrajet Engine. TATA Aria with 32 new Features.

Prestigious Awards Bagged TATA MOTORS

Tata Motors Receives “India’s best employer” award from the employee.

Tata Motor’s receives all India trophy from top exporters.

Industry and Technology Award 2002.

Tata Indigo - Most exciting New Car of the Year ICICI Bank and Overdue Award.

Tata Engineering - A socially responsible corporate, says TERI.

Tata Engineering was conferred Bharat Gourav Puraskar.

Best Value for Money car of the year - Tata Indigo CNBC Auto CAR auto Awards.

Tata Motors bags the prestigious “CII - EXIIM bank Ward” for business excellence.

Car maker of the year Award for Tata Motors.

CFO of the year award 2004 awarded to Mr. Praveen P Kadle, Executive Director.

Tata Motors was the prestigious “Corporate Platinum” award at the India manufacture.

Tata Motor’s was Golden Pecock Award’ for corporate social responsibility

Tata Motor’s CVBU Pune was national Energy Award.

Tata Motor’s - Jamshedpur was “Energy Efficient Unit Award”.

Tate Motor’s Training Division was “Golden Peacock National Training Awards 2004’.

Tate lndica and Tata Safari EXT was awards.

Tate Motors - Car plant gets two ISO certification.

Tata Motors bags awards at 145th National Convention of INSAAN.

National Award for successful commercialization of indigenous technology.

National Awards for R and D efforts Regional Top Exporters trophy.

EEPC Award for Tate Engineering.

VKG PROFILE

M/s. V.K.G. Motors started in the year 2004 Tata Motors Ltd is pleased to announce the formal inauguration of operation @ its 127^th car dealership in India. M/s. VKG Motor Operating in Gulbarga is the 8 car dealership in the state of Karnataka M/s. V.K.G. Motor’s shall handle the complete range of Tata Motor’s Passenger car products.

The Inauguration of dealership Operation @ M/s. V.K.G. Motor’s by Mr. Rajiv Dube, Vice President (Commercial) Tata Motor’s Ltd., Customers of Tata Motor’s Passenger Car products in and around Gulbarga can look forward to increased options and choice as well as enhanced jevels of support for the Tata Motor’s Products the they purchase.

The said dealership has situated @ kapnoor, Humnabad road, Gulbarga, near to T.V. Station and the company has also having its sophisticated modern workshop.

The Dealership Covering Two (2) districts for Sales Operations namely -

1. Gulbarga

2. Bidar

Within short span the company sold nearly 1155 vehicles by successful achieving the targets from Tata Motor’s limited.

The main founder of this organization

Late Sri. Venkayya.K. Guttedar

Pillars of the Organisation

Sri. Satish V. Guttedar

Sri. Santosh V. Guttedar

Sri. Ashok V. Guttedar

GOALS OF THE ORGANIZATION

Expanding the customer base, while retaining the current customers. This can be achieved by providing proper service.

Maintaining, and increasing the growth of the organization through constant innovation.

To use superior technology & tactics to get ahead of the competitors and be a market leader.

VISION OF THE ORGANIZATION

Reaching a wider customer network. Currently covering the Gulbarga and Bidar districts, the company is trying to reach out into other districts as well.

To contribute for the advancement and development of the nation and improve human life.

To achieve the highest levels of quality in everything they do to delight their customers every time.

MISSION OF THE ORGANIZATION

Product excellence, hard work and continuous self improvement

Become market leader by adding continuously new capacities incorporation state of art technology without compromising on the quality products

To encourage individual ability and build effective teams.

CORE VALUES OF THE ORGANIZATION

COMPANY CORE VALUE

They strive for excellence in everything they think, say and do. The values that guide their thought and action are:

quality- They are dedicated to achieve the highest levels of quality in everything they do to delight their customers/readers every time.

INNOVATION & CONTINUOUS LEARNING- They provide an environment of innovation and learning that fosters, in each one of them, a desire to excel and willingness to experiment.

TRUTH & INTEGRITY- Their business practices are guided by highest ethical standards of truth, integrity and transparency.

WORK ENVIRONMENT

Talent thrives in a hard-working, goal-oriented but supportive team environment.

Provision of inclusive culture that encourages contribution and enables everyone to fulfill their true potential.

The work environment should be both, challenging and rewarding. This enables the intent of the employees to work untidily towards a common goal.

STRATEGIES OF THE ORGANIZATON

Identifying the most appropriate market segments to target the advertising.

Choosing the best possible media, e.g. television, radio, posters etc.

Projecting the right message in the adverts

Getting the timing of the advertisements right

Tracking the effectiveness of the advertisement by checking how many people can recall the advertisement and its message.

PEOPLE MANAGEMENT

People are an organisation's greatest asset! In today’s complex and changing business environment, this asset must be put to the best possible use. Therefore, effective people management is now acknowledged as one of the most essential management skills.

The management is required to lead, motivate, train, inspire, and encourage. And also responsible for hiring, firing, disciplining, training and evaluating.

A successful manager can integrate both the positive and negative aspects of these tasks to create a positive, productive work force.

When managing the people within an organization, a manager must focus on both hiring the right people and then getting the most out of the people.

STYLE OF THE ORGANIZATION

Maintains consistent focus on the topic and has ample supporting details.

Has a logical organizational pattern and conveys a sense of completeness and wholeness.

Provides transitions which clearly serve to connect ideas.

There are three types of leadership styles in an organization.

Autocratic style- a style of leadership in which the leader uses strong, directive, controlling actions to enforce the rules, regulations, activities, and relationships in the work environment.

Democratic style- a style of leadership in which the leader takes collaborative, responsive, interactive actions with followers concerning the work and the work environment.

Laissez-faire style- a style of leadership in which the leader fails to accept the responsibilities of the position.

A mixture of all the three leadership styles is necessary for the proper functioning of the organization. But the democratic type of leadership style is preferable in most of the work situations

ABOUT COMPETITORS

COMPETITORS

There are only two franchisees of TATA MOTORS in Gulbarga. SRINIVAS MOTORS along with the VKG MOTORS are the dealers in Gulbarga. And other company competitors like Hundai, Mahindra, Toyota, Maruti, Chevrolet. Hence, SRINIVAS MOTORS is the only competitor of the VKG MOTORS. The two automobile franchisees in Gulbarga face immense competition from each other.

LOCATION

Both the franchisees are located in a highly commercial area. While VKG MOTORS is located on outskirts of Gulbarga, on the Highway leading to Hyderabad, SRINIVAS MOTORS is located on the other end of Gulbarga, on the Highway leading to Bangalore.

EXPERIENCE

While VKG MOTORS was started in 2004, SRINIVAS MOTORS was started in 2006. Hence, VKG MOTORS has more experienced background in the field. VKG MOTORS in its 6^th year as the franchisees of the TATA MOTORS, is comparatively ahead of the rivals. The VKG MOTRS has the background of the Owners as its biggest advantage against its competitors.

ADVANTAGE VKG

With its location in highly commercial area, the VKG MOTORS is at a comparatively advantageous position at the moment. The VKG MOTORS showed a comparatively higher growth and turn-over, than its competitors.

The factors in favor of VKG MOTORS:-

The company has the good-will of the people, which follows the reputation of the owners of the company.

The location of the outlet in the highly commercial area is another important factor.

The VKG – Family is one of the Rich families of Gulbarga. Hence, there would be no financial hindrance to the company.

The experience of VKG MOTORS – currently in the 6^th year as the franchisees, gives them the advantage over their competitors.

So, if you are decided to purchase a new car then my advice is you will go with TATA Manzza quadrajet or TATA Indica V2 quadrajet. Because the VKG Motors service and customer response and customer service, help desk, loan department each and every thing about vehicle is arranged very good in VKG Motors & best of my knowledge.